Overview
Are you a sponsorship leader ready to shape the future of B2B live events?
Haymarket Business Media (HBM) is seeking an ambitious and commercially driven
Sponsorship Director to spearhead a strategic approach to headline sponsorship sales across our industry-leading portfolio of awards and conferences.
About The Role
This is a new high-impact position designed to elevate our sponsorship proposition across the full HBM brand family - including
Campaign, PRWeek, Third Sector, Planning, GP, C&IT, Hort Week, Windpower, and more. You will play a central role in delivering growth through a
product-based sponsorship model, with a specific focus on addressing awards and conference headline sponsorships.
Working collaboratively with the portfolio sales teams, you will be responsible for creating standout commercial opportunities, leading high-value conversations with senior decision-makers, and transforming the way we go to market with our live events.
Responsibilities
Key Responsibilities
- Lead on headline sponsorship sales across all HBM awards and conference events
- Develop innovative, bespoke sponsorship packages that meet client objectives and align with event strategy
- Drive new business growth by identifying and targeting untapped sectors and clients
- Realign the sponsorship sales cycle to commence before event launches, maximizing revenue and engagement
- Champion HBM’s live product portfolio, ensuring it is well-positioned and differentiated in the market
- Collaborate closely with brand sales teams and editorial to build integrated sponsorship strategies
- Mentor and train wider sales teams on sponsorship best practices and sales excellence
- Ensure flawless delivery of sponsorship deals in partnership with our events operations team
- Engage C-suite stakeholders and establish long-term, strategic client partnerships
Skills / Experience / Knowledge / Minimum Criteria
- Proven track record in B2B sponsorship sales, including conferences, awards and expos
- Strategic thinker with a Challenger Sales mindset - confident in advising senior clients and challenging the status quo
- Strong collaborator with leadership, mentoring, and coaching skills
- High-level negotiation and communication skills with attention to detail
- Creative and commercially minded, with a flair for designing complex partnership solutions
- Experience working with Salesforce CRM to maintain pipeline, activity, and forecasting
- A passion for sustainability and ethical commercial practices that align with HBM’s event values
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post.
If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at
[email protected].
Why work with us?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
- Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
- Generous contributory pension scheme
- Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
More About Working For Haymarket
Putting social and environmental responsibility at the forefront of our business we have aligned our current sustainability goals with the United Nations Sustainable Development Goals. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.
We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. Nothing beats face-time with our colleagues to promote creativity and collaboration, we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.
Haymarket is proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.
Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.
