Behaviour Change Strategist

CompanyZinc Network

LocationLondon, England, United Kingdom

Posted At12/29/2025

UK Visa Sponsorship Analytics

Occupation Type

Business associate professionals not elsewhere classified.

Occupation Code Skill LevelMedium Skilled

Sponsorship Salary Threshold

£41,700 (£21.38 per hour)

Standard minimum applies

Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.

Disclaimer: Hunt UK Visa Sponsors aggregates job listings from publicly available sources, such as search engines, to assist with your job hunting. We do not claim affiliation with Zinc Network. For the most up-to-date job details, please visit the official website by clicking "Apply Now."

Description

Introducing Zinc Network

For over fifteen years, Zinc Network has been helping governments and businesses navigate the world's most complex challenges using communications, technology, and behavioural science. We work on some of the toughest briefs: protecting children online, strengthening democratic resilience, and countering violent extremism.

Working in partnership with a global network of media outlets, communities, and influencers, we help clients understand complex issues, design and deliver behavioural interventions, create compelling campaigns, activate trusted grassroots networks, and evaluate impact.

We're now building Kora — our AI-powered platform that systematises this expertise into scalable technology, enabling clients to work faster, more impactfully, and more cost-effectively.

We're looking for people who want to operate at the intersection of geopolitics, security, and technological disruption, and who are committed to building a safer, more secure world.

Outline of the job

We are seeking a Behaviour Change Strategist to bridge the worlds of behavioural science, creative strategy, and communications planning. This role sits at the heart of our work, translating complex research and audience insights into compelling, evidence-based interventions that drive measurable behaviour change.

You'll lead the strategic thinking behind integrated campaigns that address complex social and security challenges, particularly across Central and Eastern Europe. Working collaboratively with research, creative, digital, and client teams, you'll ensure our interventions are grounded in behavioural science principles while remaining culturally relevant and creatively powerful.

The position reports to the Head of Strategy and works closely with the Creative Director and Head of Digital. They will be either based in London (UK) or should be able to commute easily to London office for at least three days a week.

What You'll Be Doing

Briefing our research teams and supporting the analysis of data to identify contextual and audience insights
Designing programs with clear theories of change grounded in evidence-based assumptions
Developing campaign strategies
Turn quant and qual research, OSINT, and other forms of data into compelling narratives, message frameworks, and campaign propositions tailored to specific audiences and contexts
Develop creative briefs
Facilitate co-creation workshops and working sessions with clients, civil society partners and internally to ensure cultural relevance and contextual accuracy across Central and Eastern European audiences
Work closely with the Project Director, Creative Director, and production teams to ensure all outputs align with strategic objectives and creative intent
Support regular and clear client reporting
Embed safeguarding, ethical, and security considerations throughout creative development and implementation
Support the development of Theories of Change and measurable campaign KPIs, linking creative strategy to behavioural or attitudinal outcomes
Collaborate with MEL and research teams to monitor campaign performance, applying learning to refine creative strategies over time

Provide strategic and creative leadership in client and donor engagements, confidently presenting concepts, insights, and recommendations

Support ongoing business development efforts

Stay informed on best practice in strategic communications and behaviour change and bring innovation to our work

Represent Zinc at high-level meetings with clients and project partners,

All while embodying the values of Zinc Network

Requirements

What we need from you...

5+ years' experience in creative strategy, communications planning, or campaign design. You would ideally have a blended background from advertising or creative agencies but with experience of international development, social impact, government comms or public affairs
Demonstrated experience developing multi-channel, insight-driven campaigns in complex or sensitive environments
Strong understanding of influence operations, and audience behaviour in fragile or contested information spaces
Excellent writing and conceptual skills, with experience producing creative briefs, messaging frameworks, and strategic propositions

Demonstrated interest in international affairs and public policy. Particularly in Eastern and Central Europe

A passion of technology, and a willingness to be AI-first in the way you work and the output you deliver

A strong systems thinker who can find credible and innovative ways to address seemingly intractable problem sets

Familiarity with design thinking and product and service design approaches

Strong collaboration skills, with experience working closely with insights, creative, digital, and production teams

Confidence operating in client-facing settings, including presenting strategic recommendations and creative concepts to senior stakeholders

Familiarity with behaviour change models (e.g. COM-B, EAST, MINDSPACE, nudge theory, Fogg Behaviour Model)

A clear understanding of ethical storytelling, safeguarding, and risk-sensitive communications, particularly in politically or culturally sensitive contexts

Must have or be able to get UK security clearance

Desirable

Academic background or formal training in behavioural science, psychology, behavioural economics, or related field

Experience working in international development, social impact, government communications, or public affairs

Language skills relevant to Central and Eastern Europe

Track record of thought leadership (publications, speaking engagements, etc.)

Experience with participatory research methods and community engagement approaches

Area of Selection

We're committed to hiring a diverse workforce from different professional and cultural backgrounds, and to that end we encourage a variety of people to apply to join our company to represent the diverse range of subjects associated with our projects.

Conditions of Employment

Candidates who receive a job offer will be required to:

Disclose any previous disciplinary action against them resulting from a substantiated safeguarding (including any breaches involving trafficking- related activities) or workplace investigation
Undergo background checks including employment verification, sexual offender registry (as available), identity confirmation, and anti-terrorism vetting

How To Apply

Please include a cover letter stating how you meet each of the requirements.

If you require an accommodation to be made at any point throughout the recruitment process, please advise us when contacted.