Brand Growth Lead (BBC Gardeners' World)

Brand Growth Lead (salary up to £60,000)

At Immediate, we're home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and Gardeners World. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We're the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.

Whether it's the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones - we help bring our audiences joy!

About the role

We are seeking a strategic, creative and commercially minded Brand Growth Lead to lead our brand marketing activities. This role involves managing brand marketing, developing innovative promotions and creating impactful campaigns that resonate with our audiences and partners. You'll be responsible for setting the marketing strategy for the brand, understanding target customers, generating content ideas aligned with our strategy, and taking campaigns from concept to execution. Collaboration with editorial, commercial and central marketing teams will be key to ensuring that campaigns engage our audience and drive commercial success. The role reports into the Commercial Director of BBC Gardeners World.

You'll love this role if you love;

Creating impactful marketing campaigns, collaborating with teams and partners, and driving measurable brand growth through our platforms.

As a Brand Growth Lead you will;

• Design and execute comprehensive marketing campaigns that align with the business' strategic goals, putting measurement and marketing plans in place which shows that as a brand we are improving new customer volume month on month.
• Ideally experienced in using META, Tik Tok and Google to scale brand growth measurably
• Conduct A/B tests with creative and messaging to scale marketing performance and thereby grow brand share of voice across a range of top of funnel channels.
• Look to experiment with and harness the power of generative ai to support testing.
• Collaborate with Gardeners World content teams, PR, advertising and central marketing departments including subscriptions, social and video to create cohesive campaigns that promote the brand and products across multiple platforms.
• Plan and execute our successful 241 gardens campaign that runs in the May issue, recruiting and onboarding gardens to the scheme and working with our Circulation team to ensure stand out presence in retail.
• Leverage digital platforms and social media to build audience engagement through influencer partnerships, brand collaborations, competitions and other creative initiatives.
• Identify, negotiate, and manage media partnerships for co-branded promotions, sponsored content, and other collaborative opportunities.
• Build and develop relationships with a range of external partners to ensure successful and mutually beneficial campaigns.
• Manage and allocate campaign resources effectively, ensuring all projects are delivered within budget and contribute to overall profitability.
• Track and analyse the ROI of activities, adjusting strategies based on data-driven insights to optimise performance.
• Provide regular reports and insights to senior stakeholders, highlighting successes, challenges, and opportunities for improvement.
• Management of the Brand Marketing Executive. Including objective setting and L&D.
• Maintain a good working knowledge of the BBC's commercial and editorial policy guidelines and ensuring these are adhered to all times in relation to all promotions and marketing activity
• Enhance PR Activities for Broader Brand Recognition. Drive high-impact PR initiatives, creating compelling content, strategic partnerships, and multi-channel amplification to establish the brand as a thought leader and expand media reach.
• Management of the Brand Marketing Executive. Including objective setting and L&D.
• Maintain a good working knowledge of the BBC's commercial and editorial policy guidelines and ensuring these are adhered to all times in relation to all promotions and marketing activityromotions and marketing activity

• Experience in developing and executing brand marketing campaigns, preferably within the publishing and media.
• Strong understanding of digital marketing platforms, including social media, content marketing, and influencer partnerships.
• Proven ability to manage multiple campaigns simultaneously, balancing creative vision with practical budget management.
• Excellent communication and relationship-building skills, with a talent for collaborating with internal teams and external partner.
• Experience in multi-stakeholder management ensuring alignment and clear decision making.
• Strategic and proactive mindset with experience of driving brand awareness and trust
• Analytical skills with experience in tracking and reporting on campaign performance metrics.

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement
• Claim back everyday health care cost with Medicash our Health Cash back plan
• Lease an Electric vehicle through our EV salary sacrifice scheme
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development  
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We'll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We're also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.