Brand Lead

We're Doctify

Doctify is the global platform built by doctors for doctors, on a mission to build the largest, most trusted global network of validated healthcare providers and experts. We connect patients with the right doctors, and doctors with respected peers, to ensure better care worldwide.

Through verified patient reviews and professional skill endorsements, Doctify creates unmatched credibility for providers and empowers patients to choose care with confidence. Our platform gives clinicians the tools to manage their reputation, grow their practice, and strengthen their referral networks - all in one place.

Founded in 2015 and headquartered in London, Doctify operates across the UK, Ireland, Germany, Austria, the United Arab Emirates, and Australia. We are uniting the global healthcare community, one trusted connection at a time.

About The Role

We’re looking for a Brand Lead who will own and drive Doctify’s global brand strategy. This is a leadership role responsible for defining the brand’s positioning, building long-term brand equity, and delivering high-impact campaigns that resonate with patients, healthcare professionals, and partners worldwide.

A critical part of this role is leading the creation of strategic, newsworthy campaigns that generate engagement, strengthen reputation, and achieve consistent media pickup. The Brand Lead will act as both a visionary and a hands-on leader, ensuring Doctify’s brand is a powerful driver of growth and trust across all markets.

You’ll Be Responsible For

Brand Leadership

• Define, lead, and evolve Doctify’s global brand strategy and positioning.
• Act as brand guardian, ensuring consistency across all markets, platforms, and channels.
• Build and manage brand guidelines, narrative frameworks, and creative identity.
• Lead brand measurement, reporting regularly on awareness, reputation, and equity.

Campaign Strategy & Execution

• Develop and oversee integrated campaigns (digital, PR, social, events, partnerships) designed for press/media pickup.
• Lead storytelling initiatives that position Doctify as a thought leader in healthcare transparency.
• Partner with PR agencies and media to amplify campaigns internationally.
• Balance creative excellence with measurable business impact.

Leadership & Collaboration

• Collaborate closely with senior leadership, product, and commercial teams to align brand with business strategy.
• Oversee external creative, media, and PR partners.
• Scale campaigns effectively across multiple geographies.

About You

• 4+ years of experience in brand management, marketing communications, or related fields
• Proven track record of developing brand strategies and campaigns that achieved significant press/media traction.
• Exceptional storytelling and communication skills, with the ability to translate mission and vision into compelling narratives.
• Strong experience managing integrated campaigns across digital, PR, and partnerships.
• Skilled in brand measurement, with a data-driven approach to decision-making.
• Experience managing external relationships, and working with senior stakeholders.
• Background in healthcare, technology, or scale-up businesses preferred.

What We Offer

At Doctify, we shape careers with purpose. Our benefits are designed to fuel your growth, flexibility, and wellbeing.

🌴 Time Off, Flexibility & Balance

• 28 days annual leave (25 + 3 between Christmas and New Year), earning up to 30 days leave with tenure
• 2 weeks of remote work annually (within 3-hour time zone of HQ)
• Hybrid working model
• Enhanced Parental Leave
• 2 weeks Peternity Leave to welcome your newest furry family member
• Medicash health cash plan

⭐ Setting You Up for Success

• Competitive, benchmarked compensation (base salary plus commission)
• 3-month immersive onboarding experience
• Ongoing learning through expert-led sessions, leadership insights, and soft-skill development
• Clear internal mobility pathways to accelerate your career

💙 The Uniquely Doctify Experience

• Daily team huddles to connect, share wins and spark ideas
• Regional Lunch Clubs & team socials powered by our Fun Police
• Quarterly Doctifier nominated Impact Awards
• Employee referral bonus: £700 (or local equivalent) per hire

🌍Our Commitment to DEIB

Diversity, equity, inclusion and belonging aren’t just values. They’re at the core of what makes us Uniquely Doctify. These principles shape how we work, how we build our teams, how we design our policies, and how we bring our mission to life.

As a global team, we know that diverse perspectives drive innovation and lead to better outcomes for patients, providers and each other. We’re committed to creating a fair, inclusive environment where everyone is heard, respected and empowered to thrive.

We want to ensure that everyone has an equitable and comfortable experience throughout our hiring process. If you require any adjustments, we’re happy to discuss how we can support you. You can contact us at [email protected].