Brand Manager

The Opportunity

We’re excited to be recruiting a Brand Manager (D2C) to join our growing Marketing team. This is a high-impact role for an ambitious and experienced brand professional who thrives on building powerful consumer connections across Direct to Consumer (D2C) and retail channels, delivering profitable, insight-led growth in a fast-paced FMCG environment.

You’ll own and drive ambitious brand growth plans across our D2C platform and retail partners, bringing brand strategy to life through standout media campaigns and seamless online and in-store execution. You’ll ensure our brands are easy to find, effortless to shop, and impossible not to love — all while delivering strong commercial results.

The Company

At INSPIRED Pet Nutrition, we’re passionate about pet nutrition and creating happiness — for pets, pet owners, and our people.

We are an innovative, well-established, and award-winning pet food manufacturer, employing over 1,200 colleagues across the UK and Europe. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butcher’s, Classic, Pro-Nutrition, and Ultra Premium Direct, alongside a number of partner brands that trust us to produce food on their behalf.

From our kitchens in Thirsk, Kinmel, and Crick, we produce a wide range of dry, wet, and baked foods enjoyed by dogs and cats across the globe. Our ambition is simple: to become a global leader in pet nutrition.

What You’ll Be Doing

• Owning and delivering in-year sales and profit targets for your brand portfolio across D2C channels
• Translating brand strategies into clear execution plans across online platforms, including range, pricing, imagery, and content
• Turning data and insight into actionable brand and growth plans that drive penetration, sales, and margin
• Leading D2C communication and media plans that maximise brand engagement and return on investment
• Managing A&P spend effectively, tracking performance and optimising ROI
• Leading NPD and EPD activity to deliver incremental, margin-additive growth
• Optimising portfolio performance by balancing innovation, renovation, and core range delivery
• Working cross-functionally with Commercial, Digital, Supply Chain, and Finance teams to deliver brand objectives
• Contributing positively to the wider Marketing and Business Unit teams, role-modelling INSPIRED behaviours

About You

• Degree calibre with strong commercial and business understanding
• Proven experience (3+ years) in a Brand Manager or similar role within FMCG
• Strong Direct-to-Consumer (D2C) experience is essential
• Demonstrated track record of driving brand growth and commercial performance
• Confident working cross-functionally and influencing key stakeholders
• Data-driven, commercially astute, and comfortable owning budgets and performance
• Resilient, proactive, and passionate about building brands
• Experience within pet or nutrition categories is beneficial but not essential

The Package

• Competitive benefits package
• Hybrid working (role based at Thirsk or Crick)
• Enhanced pension contribution
• Annual bonus scheme
• 25 days holiday plus bank holidays
• Staff discount on pet food
• Dog-friendly offices
• Cycle to Work and EV salary sacrifice schemes
• Ongoing learning, development, and career progression opportunities

Equality, Diversity & Inclusion

INSPIRED Pet Nutrition is committed to building an inclusive workplace that reflects the diversity of the colleagues and communities we serve. We believe everyone should feel valued, respected and able to be themselves at work. We welcome applications from people of all backgrounds and do not discriminate on the basis of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We make hiring decisions based on talent, potential and the experience you bring.

We are also committed to providing reasonable adjustments throughout the recruitment process and in the workplace, ensuring equitable access and opportunity for all. If you need any adjustments or support to take part in our recruitment process, please let us know by emailing recruitment@ipn.co.uk

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