Brand Manager

About the Role

We are looking for a strategic and creative Brand Manager to lead the development, execution, and consistent implementation of our brand across all touchpoints. This role will play a key part in shaping how our brand is perceived in the market, ensuring that all communications, content, and experiences reflect our identity, values, and positioning.

Key Responsibilities

• Brand Strategy & Positioning
• Develop and refine brand positioning, messaging, and identity across channels.
• Ensure consistency in brand voice, tone, and visuals across all internal and external communications.
• Content Creation & Management
• Oversee content strategy and production, including copywriting, visual assets, video, and digital campaigns.
• Collaborate with designers, copywriters, and agencies to deliver high-quality content.
• Manage editorial calendars and ensure timely delivery of branded content.
• Campaign Development
• Plan and execute brand campaigns (online and offline) to drive awareness, engagement, and growth.
• Monitor performance and optimize campaigns based on analytics and feedback.
• Stakeholder Collaboration
• Work closely with marketing, product, communications, HR, and external partners to ensure cohesive brand integration.
• Serve as the brand ambassador internally, ensuring all teams understand and align with brand guidelines.
• Market & Competitor Insights
• Conduct regular brand health assessments and track competitor positioning.
• Identify trends and insights to refine brand strategy and content direction.
• Brand Governance
• Develop and maintain brand guidelines and toolkits.
• Ensure proper use of brand assets across the organization and by external vendors.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or related field.
• 4+ years of experience in brand management or a similar role.
• Strong portfolio of brand and content projects.
• Excellent written and verbal communication skills.
• Proficiency in content creation tools and platforms (e.g., Adobe Creative Suite, CMS, social media tools).
• Strong project management and stakeholder engagement skills.
• Creative thinker with strategic acumen and attention to detail.

Desirable (but not essential)

• Experience in Telecoms, Media, Technology.
• Familiarity with performance marketing metrics and data analysis.
• Experience managing agencies and freelancers.