Brand Manager - Governance

Edinburgh, Scotland, United Kingdom

8/12/2025

At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

Sitting within the Corporate Affairs and Brand function and specifically responsible for the correct governance of the brand strategy and portfolio of brands, this role reports to the Senior Manager – Brand Strategy, Management and Planning. The role holder is responsible for the effective management of all brand assets, designing and monitoring agreed standards, procedures and processes to enable correct implementation.

The scope of this role includes all M&G and M&G owned brands with consideration for any owned sub-brands. The role holder will work in collaboration with the Senior Manager to develop group-wide frameworks and processes, to enable all users of the brand and brand ‘assets’ to apply and use them with accuracy and with the correct understanding.

They will have operational responsibility for the reporting, including liaison with other business areas and external suppliers e.g. CSC/Baker McKenzie in support of the Group Head of Brand and their Senior Manager.

The role holder will work across the business and develop an in-depth knowledge of the brand strategy and framework; legal and regulatory requirements and processes; and use of developed brand assets across the brand portfolio. Additionally they need to have good awareness of other brand roles within the portfolio including M&G Investments, particularly in markets where multiple M&G owned brands and sub-brands operate, to understand the dynamics of the full architecture and which brand is used for what purpose to determine the optimal brand mgt. approach.

Working with other parts of the business they will provide help and guidance, facilitate and manage forums and monitor the effectiveness of processes. They will also be responsible for the creation, management and updating of any governance documentation and records required for compliance, legal or senior stakeholder reporting purposes.

Key Accountabilities And Responsibilities

• Under the direction of the Senior Manager - Brand Strategy, Management and Planning, support the development of a new governance framework
• Help develop, monitor and operate brand governance processes and protocols for the use of brand operations platforms e.g., Frontify and/or adapt and keep the existing digital brand asset management platforms and tools e.g. Aprimo up to date
• Protects brand equity and integrity across the brand portfolio through the evaluation and deployment of appropriate governance and brand management processes
• Responsible for the monitoring of effectiveness of processes and provision of operational support
• Create and manage the calendar of (any required) scheduled brand management and governance forums, oversight and evaluation meetings as well as organise one-off workshops and exploratory conversations needed to initiate, develop or agree new governance processes and brand standards (dependent on revised gov model)
• Responsible for triaging of all TMLA enquiries and provide consistent oversight to manage through to a clear and communicated outcome (does not necessary resolve all issues in the case of a complex scenario)
• Responsible for maintaining a record of TMLAs for the M&G Brand (excluding those associated with M&G Investments)
• Responsible for any KCA and annual attestation requirements and monthly RCSA report production
• Responsible for legal record keeping from interactions with external legal partner
• Team admin support and mailbox management (shared with two other brand managers)
  
  

Requirements And Experience

• Proven experience in a team within a major brand function, supporting brand management and governance processes and associated communications, managing multiple stakeholders within a corporate environment; preferably with Financial Services or regulated industry experience
• A solid track record in supporting the development of branding support processes and content, governance systems and oversight of brand management platforms for multiple brands
• A clear, engaging communicator with an ability to be able to explain processes in a simplified way to users and stakeholders of all levels. This role needs someone with a positive outlook, who actively likes working with different kinds of people.
• A good collaborative worker with an ability to work with others, including suppliers and strategic partners to help them understand what’s ‘tight’ and what’s ‘loose’ in terms of the strategy and the application of the brand assets
• A pragmatic and practical team member with an ability to think creatively and support activities that may not be obviously part of their exact remit
• Can act as a natural brand champion on all elements of the brand strategy and the application of the assets across the business, but has good commercial sense to know when flexibility it important
• Resilient, able to deliver under pressure
• Ability to deal with challenge, regular ambiguity (both external and internal) and help others understand the benefits of longer-term strategy
• Has an eye for detail and enjoys solving problems ,both for the Group Brand Team as well as helping others navigate the guidelines, processes and brand standards, including identifying improvements and areas where compromise can bring a better long term positive impact
  
  

Role Dimensions

Team size: No direct reports, but the role holder is required to work across teams and external resources to influence individuals to ensure effective adherence and delivery.

Spans of control: 0 direct reports

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job, will be offered an interview if they 'opt in' to the scheme when applying.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: [email protected]