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The Brand Manager will play a pivotal role in the development and execution of brand strategies to drive growth, market share, and profitability across Ipsen’s oncology portfolio.
This role requires close collaboration with cross-functional teams including Medical, Market Access, Sales, and Regulatory Affairs to ensure alignment and excellence in execution.
Key Responsibilities
- Co-develop and implement brand strategies and operational plans for oncology products.
- Lead cross-functional brand teams and ensure alignment across business units.
- Monitor brand performance and market dynamics to inform strategic decisions.
- Ensure compliance with internal policies and external regulatory requirements.
- Collaborate with field teams to adapt global campaigns to the UK market.
- Engage with key stakeholders including HCPs, payers, and opinion leaders to support brand objectives.
- Manage budgets effectively and ensure optimal resource allocation.
Candidate Profile
- Degree in Life Sciences or a related field (CIM or ABPI qualification preferred).
- 1+ year of the pharmaceutical marketing experience in specialty medicines (oncology experience preferred).
- Strong understanding of the UK healthcare environment and pharmaceutical market.
- Proven ability to lead cross-functional teams and manage complex projects.
- Excellent communication, analytical, and project management skills.
- Familiarity with the ABPI Code of Practice.
