Brand Marketing Manager

Hey! We’re the LTA and we’re pleased to meet you! 👋

The LTA's vision is ‘Tennis Opened Up’, and our mission is to transform communities through tennis, focusing on three areas – making tennis welcoming, enjoyable and inspiring to everyone.

The Role

The Marketing and Customer Strategy team exists help change perceptions of tennis, to broaden the relevance and increase visibility all year round, to grow participation and fan engagement. The Brand Marketing team seeks to do this by:

• Developing and proliferating our brand for tennis Play Your Way.
• Creating first class content and communications that increase levels of fan engagement, drive participation and win back lapsed players.
• Working alongside our commercial team to delivering a brand partner strategy to develop and maximise our assets.

The Brand Marketing Manager reports into the LTA’s Senior Brand Marketing Manager.. As an experienced creative thinker, with excellent planning and communication skills, the post holder will need to be confident in managing agencies and internal stakeholders, in delivering engaging campaigns and branding for a range of target audiences.

Please note, the application window for this role closes at midnight on Sunday 3rd August.

First stage interviews will take place via Teams between 11th and 13th August.

Final stage interviews will take place in-person at the National Tennis Centre between 20th and 22nd August.

Key Accountabilities (include but are not limited to)

• Manage briefs and agency activity to deliver world class campaigns.
• Provide management of media planning, execution and performance optimisation of key media spend.
• Work cross functionally across the business to engage LTA audiences (both internal and external) with key marketing activity, as well as coordinating calendar planning and output.
• Help manage and direct agency output; creative, media and events in terms of quality, performance, speed of delivery and accuracy.
• Own the day to day relationship with our media agency. Managing the launch and optimisation of campaign spend.
• Support the LTA’s Commercial team with provision of marketing excellence to assist sales process.
• Support the Senior Brand Marketing Manager and Head of Customer Strategy & Marketing with campaign planning across the business; taking ownership of the marketing calendar to engage with all key business functions so they are aware of what activity is live, when and where.
• Lead on plan development and execution for colleague and workforce engagement; exciting, surprising and integrating the indirect workforce (clubs, coaches and volunteers) with campaign activity.
• Partner with other members of the brand marketing team, customer engagement team and communications function to execute plans effectively.
• Work closely with social team and insight team to ensure leveraging best information to inform our communications.
• Independently and actively seek out value in being joined up, both long term planning and reactively.

Life at the LTA

The LTA, through its vision 'Tennis Opened Up', is committed to creating an inclusive environment where all colleagues feel included and a strong sense of belonging. We particularly welcome applications from people from ethnically diverse communities, deaf and disabled people, members of the LGBTQ+ community and people with lived experience of the UK's many and varied communities.

Read some of our colleague testimonials below and find out more here

• “As a new mum, I’ve appreciated the LTA’s newly enhanced benefits, which have supported me during maternity leave and in my return to work. In total, I have been with the LTA for four years and love the diversity of my role.”

• “Everyone's respected in terms of the culture, ethnicity, and the background, so you don't feel inequal in any capacity. I remember how supportive my team had been during Ramadan, being fully understanding of its requirements and flexible with my work schedule.”

• “As a new starter at the LTA, my experience has been overwhelmingly positive. Being a tennis fan, I was excited to join the organisation, and from day one, I’ve been impressed by everyone’s dedication to our mission of 'Tennis Opened Up', as well as promoting diversity, inclusion, and sustainability."

Find out more about the role, and our amazing LTA benefits via the link provided.