Job Description
Position Details
Campus Services
Location: University of Birmingham, Edgbaston, Birmingham UK
Full time starting salary is normally in the range £33,002 to £35,608 with potential progression once in post to £39,906
Grade: 6
Full Time, Permanent
Closing date: 25th August 2025
Our offer to you
People are at the heart of what we are and do.
The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university. We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.
We are committed to helping the people who work here to develop through our sector-leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential. With almost 5,000 professional services jobs in a wide-range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.
We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate. We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.
Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements. We therefore welcome discussions on all forms of flexible working. In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.
The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site. On campus we have a state-of-the-art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.
Find out more about the benefits of working for the University of Birmingham
Background
The UoB Sport & Fitness department is part of the Campus Services Directorate within the University Sport has always played a key role at University of Birmingham; it is in our DNA. The University was a founder member of what is now known as BUCS (British Universities and Colleges Sport) in 1919 and since rankings began in 1953 we have consistently place in the top 8 for student competition. We offered the first sport-based degree in 1946, and sport continues to be an important part of campus life today. The sport offer we deliver at Birmingham is broad. Through our facilities, programmes and expertise we engage with students, staff, alumni and the local community accommodating in excess of over 1.5 million visits per year. Our offering caters for first experience of sport, to Olympic & Paralympic athlete level. We are a service orientated department with financial targets, focussing on operational excellence and ensuring all our user groups have a great experience whilst adding value to the wider University objectives.
Role Summary
The Business Development and Engagement Executive is responsible for implementing lead generation and marketing campaigns based on analysis and insights to drive income across UoB Sport & Fitness. Revenue opportunities include ambitious membership targets, facilities, participation programmes, student clubs, scholarships and our Raymond Priestly Centre in Coniston. The post holder will work with the team to develop and uphold both the University and Sport brand identity and reputation working towards Sport Strategic goals outlined in the 2025 Sports Strategy.
This role may require the flexibility to work outside of core office hours including evenings and weekends, for which time off in lieu will be granted.
Main Duties
- Lead on managing effective marketing campaigns for memberships, facilities, participation programmes, student clubs, scholarships and our Raymond Priestly Centre in Coniston.
- Work with team to operationalise business development opportunities across UoB Sport & Fitness including the generation of leads and opportunities for major Campus Service Events.
- Implement UoB Sport & Fitness annual communication plan including drafting at pace membership and user regular communications.
- Liaise with the relevant agencies, media and contractors to plan and book marketing and promotional activity.
- Manage the UoB Sport & Fitness website content, ensuring it is up to date, optimised for search engines, consistent with the brand guidelines and WCAG AA Standard.
- Create, implement and manage the Insights, Analytics & SEO strategy for the UoB Sport & Fitness website ensuring exceptional performance in search rankings.
- Lead on the marketing campaigns for recruitment of student-athletes, working closely with the Sport Performance team.
- Manage, motivate and develop direct reports working closely with External Relations and Campus Services marketing teams to align marketing messages, identify and share opportunities through functional coordination.
- Manage and execute Recruitment and Open Days, Sports Awards, Hall of Fame and other key strategic events across Sport.
- Develop and standardise Commercial Sponsorship across clubs, pitches and programmes.
- Promotes equality and values diversity, acting as a role model and fostering an inclusive working culture.
- Supports the University’s sustainability agenda through resource efficient working.
- Any other duties commensurate with the grade.
Required Knowledge, Skills, Qualifications, Experience
- Educated to Degree level (or equivalent qualifications).
- Excellent communication skills and experience of drafting user comms.
- Digital knowledge around paid search, paid social and web development.
- Experience working in a complex fast paced environment.
- Experience of business development across a wide-range of programmes and facilities to an extensive and varied demographic.
- Evidence of literacy and numeracy, with the ability to write clearly, and to analyse information and data.
- Knowledge of the protected characteristics of the Equality Act 2010, and how to actively ensure in day to day activity in own area that those with protected characteristics are treated equally and fairly.
Informal enquiries to Sian Burgess, email:
[email protected]View our staff values and behaviours here
We believe there is no such thing as a 'typical' member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone on our website . 
