Business Development Executive

Business Development Executive

Location: Bath Rugby HQ, Farleigh House, Farleigh Hungerford, Bath (with regular attendance at The

Rec, Bath city centre)

Reporting to: Head of Business Development

Contract Type: Full Time

Salary: £26,000-28,000 plus comission

About Bath Rugby

Bath Rugby is highly regarded across the world rugby landscape with a proud heritage of success and an impressive number of past and present international players representing the Club (many of whom have graduated through their outstanding Academy). It boasts a strong, loyal and passionate fan base and home games are played at the idyllic Recreation Ground in the city centre.

The Role

Join Bath Rugby’s Commercial Team as a Business Development Executive, playing a key role in driving revenue growth. Working closely with the Head of Business Development, you will be responsible for sourcing, negotiating, and securing new revenue opportunities across sponsorship, advertising, and community partnerships.

This role would suit a commercially-minded and highly motivated sales professional, with experience in a similar environment, looking to further their career in a fast-paced, elite sports setting. The ideal candidate is proactive, target-driven, and capable of identifying opportunities, pitching, and closing business effectively.

Key Responsibilities

• Sponsorship Sales
• Proactively identify, target, and secure new commercial partners through tailored sponsorship proposals. Work collaboratively with the Head of Business Development to ensure effective outreach and processes.
• Advertising Revenue
• Lead on the sale of digital and physical advertising assets including static and LED perimeter boards, matchday programme advertising, digital media, team sheets, kit branding, and other commercial inventory.
• New Revenue Streams
• Drive new revenue streams through the sale of sponsorship packages specifically aligned with the Club’s goals.
• Player Sponsorship
• Generate income via selling player sponsorship packages meeting agreed targets.
• Commercial Agreements
• Draft and review commercial contracts, acting as an initial point of contact for contractual queries and documentation across new business partnerships.
• Supporting Delivery of Key Events
• Support the commercial objectives of Bath Rugby at our events including all home fixtures; representing the club effectively and using these events as a platform for business development.
• Identify Growth Opportunities
• Work within a close-knit team in a fast-paced environment to achieve and exceed commercial targets and contribute innovative ideas to enhance revenue generation.

About You – Required Experience & Attributes

• 0–2 years demonstrated success in a similar sales-focused role, manging sales pipeline and proactive business development, ideally within sport or a related industry.
• Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels.
• A strong commercial mindset with the drive to achieve and exceed revenue targets.
• Highly organised and confident in managing multiple priorities with tight deadlines.
• Professional, well-spoken, and persuasive, with a natural flair for relationship building.
• A collaborative team player who thrives in a dynamic and evolving environment.

What We Offer

• Competitive salary commensurate with experience.
• 25 days annual leave + bank holidays + your birthday off.
• Comprehensive benefits package including:
• Complimentary matchday tickets
• Bath Rugby branded kit
• Local discounts and wellness initiatives
• Onsite gym usage and Cycle to Work scheme

Location

Based at Bath Rugby HQ, Farleigh House, and The Rec in Bath city centre. Due to the rural location and limited public transport, applicants must live within commuting distance and have access to their own transport.

To Apply

Please send your CV and a covering letter or short video outlining your suitability for the role to [email protected]. Try to avoid submitting chat GPT cover letters as we really want to get to know the real you! Bath Rugby is an equal opportunities employer, and we welcome applications from all suitably qualified candidates.