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Role Overview
We're hiring a Business Development Manager to lead the day-to-day commercial side of the business. This is a senior, hands-on role with full responsibility for revenue and margin performance across all sales channels (off-trade, on-trade, e-commerce, events, export, private label). You’ll manage and mentor a small sales and marketing team while working directly with the co-founders and board on strategic direction and commercial priorities.
This is a highly autonomous role requiring a commercial operator who can manage P&L-level thinking while executing weekly deliverables and unlocking growth opportunities both short-term and long-term.
Key Responsibilities
- Commercial Leadership: Own top-line and bottom-line performance; build and track key commercial KPIs; identify revenue levers across all channels.
- Strategy: Lead monthly strategy reviews with co-founders; define sales channel strategies and execute new market/channel entry.
- Key Account Management: Maintain and grow relationships with major trade customers; handle commercial negotiations; close high-impact deals.
- New Business Development: Lead prospecting and closing of new stockists, distributors, and export partners.
- Team Leadership: Manage a small high-performing team across sales, events, and marketing; coach and support team members to hit targets.
- Marketing Oversight: Guide seasonal campaign planning, customer activations, and brand storytelling; align sales and marketing initiatives.
- Operational Oversight: Coordinate with operations manager to ensure delivery against commercial plans.
- Events & Gifting: Drive the commercial use of events, sampling, and gifting as tools for growth.
Requirements
- Proven experience in a sales, business development, or commercial role, ideally in spirits or a related FMCG category.
- Strong commercial acumen with clear understanding of P&L, margin drivers, and route-to-market strategy.
- Excellent communication and leadership skills, able to operate cross-functionally and motivate team members.
- Confident managing large accounts and pitching to C-level buyers.
- Comfortable with start-up/scale-up environments: high accountability, fast execution.
- Entrepreneurial mindset — able to balance structured planning with day-to-day hustle.
- Drivers license and ability to travel
Nice to have
- Export or international market development experience
- Experience working with independent retailers, wholesale, and/or gifting
- Familiarity with CRM tools and performance reporting dashboards
- Personal interest in spirits, hospitality, and/or sustainable consumer goods
