Business Development Manager

Life’s Good at LG!

At LG, we deliver products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics and mobile communications to business innovations in digital signage, air conditioning and LED lighting. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.

We strongly believe that our people’s competitive spirit, proactive leadership, and expertise helps drive the company forward. As such, LG is the right place for you if:

You like to dig into the data and find creative solutions.

You are motivated and driven. You thrive on a challenge.

You are a people person. You like helping people out and you want to understand where they’re coming from.

You’re honest and you will speak up, because you care and because it’s the right thing to do.

The Opportunity

We are seeking a driven and strategic Business Development Manager (BDM) to lead and grow our Vertical End Customer Sales. This role focuses on developing new business opportunities, expanding existing relationships, and driving solution-based sales directly with end customers in key vertical markets (e.g., Retail, Healthcare, Education, Corporate, Hospitality).

The BDM will be responsible for creating long-term value by identifying new client opportunities, building strategic partnerships, and driving revenue growth through direct engagement with key decision-makers at the end-user level.

Your Key Roles & Responsibilities

• Identify, target, and develop relationships with key end customers within defined vertical markets.
• Drive new business opportunities by positioning LG Electronics’ solutions to meet customer needs.
• Develop and execute go-to-market strategies focused on vertical growth and account acquisition.
• Build and manage a robust pipeline of qualified opportunities using Salesforce as the CRM.
• Deliver consultative solution selling with a focus on long-term partnerships and value creation.
• Manage the entire sales cycle from lead generation to closure and onboarding.
• Develop strategic account plans for targeted vertical accounts.
• Partner with internal teams (pre-sales, marketing, product management, etc.) to tailor solutions and proposals.
• Maintain strong post-sales relationships to support upselling, renewals, and customer satisfaction.
• Stay up to date with market trends, customer challenges, and competitive activities within targeted verticals.
• Provide customer and market feedback to support product development and marketing initiatives.

Skills, Education & Experience

• Proven track record in business development or enterprise account management.
• Relevant knowledge and experience in end user markets. Pro AV / Digital Signage industry, hotel/healthcare/leisure knowledge and sales-related experience preferred.
• Highly experienced in project development, management, and account management.
• Strong network and relationships within targeted verticals are highly desirable.
• Self-motivated, proactive, and goal-oriented with a hunter mentality.
• Ability to travel as required for customer meetings, events, and networking.
• Comfortable selling to high level decision makers
• Excellent communication and negotiation skills (C-level) in addition to consulting and presentation skills
• Knowledge of Professional Display Products, LED, Commercial TV, etc.

Your Benefits

• 9% Employer Contribution into your Pension
• Life Assurance
• Private Healthcare (including optical & dental) for you and your family
• 25 Days’ Annual Leave (+ Public Holidays)
• Staff Discount
• Subsidised Cafeteria
• Car Allowance or Company Car

Our Equal Opportunities Statement

LG Electronics U.K. Ltd is an equal opportunities employer. We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age.

Right to Work

Please note that any job offer made will be conditional on the individual holding a legal right to work in the United Kingdom by the time employment commences.