Business Development Manager

About us

PA Media is the UK’s national news agency, delivering trusted news, information, and content to media, brands, and businesses for over 150 years.

As a leader in media, data and content distribution, we help our partners thrive in a fast-moving digital landscape. Our portfolio includes PA TV Metadata, a market-leading service that provides richly detailed TV programme data, schedules and editorial metadata to power content discovery and audience engagement across broadcasters, OTT platforms, technology providers, and digital publishers.

We are proud of our values, Collaboration, Integrity, Innovation and Ambition – and we encourage our people to demonstrate them every day.

We are committed to creating an inclusive environment where your unique skills, experiences and perspectives are valued. This role is hybrid based in Paddington with the expectation being 3 days in the office.

If you require adjustments during the recruitment process, let us know, we’re here to help.

About the role

We’re looking for a driven, commercially minded Business Development Manager to join our New Business Development team and play a pivotal role in growing the reach of our TV Metadata products.

This is a fantastic opportunity for someone with strong commercial instincts and deep knowledge of the TV or digital media ecosystem. You’ll lead conversations with broadcasters, OTT platforms, data aggregators and technology partners — positioning PA’s rich metadata as an essential asset for discovery, recommendations, audience engagement and media planning.

You’ll blend strategic thinking with hands-on sales activity, managing the full business development cycle from prospecting to contract negotiation, while collaborating closely with product, data operations and marketing teams to shape client-centric solutions.

Key Deliverables in the role include:

Client & Market Engagement

• Build strong relationships with broadcasters, streaming platforms, technology providers and media partners.
• Identify and qualify new business opportunities that align with our strategic growth ambitions.
• Represent PA at industry events, conferences and client meetings to build brand presence.

Growth & Revenue Generation

• Develop and execute sales plans to expand PA TV Metadata across UK and international markets.
• Lead negotiations and close high-value contracts that deliver profitable outcomes.
• Provide accurate revenue forecasts and maintain a robust sales pipeline within CRM systems.

Product & Solution Development

• Develop a deep understanding of client business models and metadata requirements.
• Work with product, data and marketing teams to develop tailored solutions and enhancements.
• Champion client needs internally to support product innovation and continuous improvement.

Market Insight & Innovation

• Monitor industry trends, competitive activity and emerging technologies.
• Share insights with senior leadership to inform strategy and uncover new revenue opportunities.

About you

You’ll be a proactive, persuasive and commercially focused professional with strong relationship-building skills and a passion for the TV and digital media landscape.

You’ll bring:

• A proven track record of delivering new business growth and achieving revenue targets.
• Strong outreach skills, with confidence in both cold and warm lead generation.
• Excellent communication skills with the ability to present complex data propositions clearly.
• Solid understanding of broadcasters, OTT players, metadata ecosystems and digital content workflows.
• Experience collaborating with product, data and marketing teams to build client solutions.
• Strong CRM proficiency and disciplined pipeline management.

It would also be an advantage if you have:

• An established network within TV, streaming or digital media.
• Experience working in international media markets.

What we offer you

We recognise the impact you’ll have on our growth and reward that with a strong benefits package, including:

• Competitive salary plus sales commission
• 5 weeks’ holiday plus 8 public holidays, with the option to buy additional leave
• On-site gym
• Life assurance (4× salary)
• Enhanced maternity, paternity and adoption leave
• Company pension scheme
• Wellbeing day (1 annually)
• Volunteering day (1 annually)