Business Development Manager - South East England

CompanyLiberty Wines Ltd

LocationSouth East, England, United Kingdom

Posted At1/27/2026

UK Visa Sponsorship Analytics

Occupation Type

Sales accounts and business development managers

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£55,200 (£28.31 per hour)

Occupation rate applies

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Description

The Liberty Wines Sales team is growing, and we’re recruiting five new sales representatives across the UK.

As part of this expansion we’re seeking a commercially driven Business Development Manager to help accelerate our growth across priority channels and regions, with a core focus on developing new business opportunities in both the On‑trade and Off‑trade across South East England. You’ll also play a pivotal role in supporting the wider sales team to deliver strong, consistent commercial execution.

Reporting to the Director of Business Development, this is a role with real impact, where your ability to spot opportunities and build strong commercial relationships will be central to expanding our presence in the UK wine and drinks market.

Key responsibilities:

Win new customers in priority channels & strategic regions to drive Liberty Wines growth ambitions.
Work alongside the sales team to identify new business opportunities across South East England, proactively developing relationships to open new accounts not yet prioritised by the wider sales team.
Develop, maintain, and execute a live new business prospect list, track conversions and report monthly.

Support the collation, circulation and follow up of all sales leads across your region.

Build relationships with key prospects in order to win business.

Support the sales team to deliver high quality tender pitches.

Share best practices and insights to elevate business development capability across the sales team.

Collaborate with sales team to ensure smooth handovers of newly won accounts.

Work closely with Brand Management to grow key producer listings.

Manage expenses to budget and review Sales vs. Budget monthly to analyse performance.

Coordinate with Customer Business Support to deliver events, tastings, and trips for key prospects.

Work with Credit Control and Customer Services to ensure seamless onboarding for new customers.

Act as an ambassador for Liberty Wines at all times.

About You:

Proactive, self‑motivated, with a strong drive to win new business and deliver results.
Proven experience in winning new customers in both the On and Off-trade and consistently exceeding sales targets
Extensive industry contacts within the on‑trade
Good organisational skills with the ability to deal with administrative tasks efficiently

Strong wine empathy and ability to demonstrate excellent wine knowledge, preferably at WSET Diploma level

IT proficient including Microsoft Word, Excel and Power Point

Proven ability to work across multiple teams and to meet deadlines

What you can expect:

25 days holiday excluding public holidays increasing after 2 years’ service and the option to buy additional days
Competitive commission scheme
Personal bonus of up to 5% of salary, based on performance against key objectives
Company pension scheme matching up to 5% of contributions
18 weeks enhanced maternity leave and 4 weeks paternity leave.
Cycle to work & electric car scheme
Employee Assistance Programme
Travel insurance
Employee wine discount
Retail, wellbeing, technology, and travel discounts

Liberty Wines is an award-winning company and accredited silver by Investors in People which offers excellent opportunities for training and development alongside a great working environment (and an even better coffee machine).

We encourage all our employees to further their wine knowledge through our in-house Liberty Wines Academy and WSET (Wine & Spirit Education Trust) courses alongside building skills and experience over the course of their professional development.

Liberty Wines celebrates diversity, and we are committed to creating an inclusive environment where everyone feels comfortable to be themselves.

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