Business Development Manager - Wire Identification - UK

We are looking for a results-driven and strategic Business Development Manager to lead the identification, mapping, and penetration of Wire Identification. The ideal candidate will have previous experience within Wire Identification and the ability to develop strategies and actionable plans to approach these markets and achieve pre-defined business targets. This role requires a blend of market research, strategic thinking, and hands-on execution to drive growth. This position offers a unique opportunity to play a pivotal role in shaping the company’s growth trajectory.

If you have a positive can-do attitude and a strategic mindset with the ability to delight our customers coupled with a proven track record of sales and business development success then this role could be perfect for you.

Responsibilities:

Market Research and Mapping:

• Identify and map potential markets within the defined scope, including their size, trends, competitors and customer needs.
• Analyse market data to assess opportunities, risks, and potential barriers to entry.
• Create detailed market profiles and segmentation for targeted lead generation and business development initiatives.

Strategy Development:

• Define the ‘go to market’ model per vertical/sub-vertical and work alongside the Channel Development Manager where required
• Identify key market drivers, growth levers, and areas for differentiation within Wire Identification
• Align market strategies with the company’s overall business goals and objectives

Action Plan Implementation:

• Create actionable plans to execute market entry or expansion strategies, including setting timelines.
• Establish and maintain strong relationships with existing and potential distributors and end users.
• Prepare commercial quotations and respond to tender requests
• Develop and oversee sales pipelines, partnerships, and strategic alliances.
• Schedule client visits and product demonstrations;
• Create selling KPI’s, measure and report
• Ensure CRM system Salesforce is kept up to date

Target Achievement:

• Define clear business targets for each market.
• Collaborate with internal teams, including marketing and product management to support target achievement.
• Ensure timely reporting on market performance, business outcomes, and key learnings.

Relationship Building:

• Build up trust and credibility in new and existing markets.
• Negotiate and close deals, ensuring long-term partnerships and customer satisfaction.
• Leverage solutions (scalable opportunities) across new and existing accounts
• Maintaining high level, executive contact with accounts, focusing on the establishment, maintenance and retention of strategic relationships

Continuous Improvement:

• Continuously monitor the effectiveness of strategies and action plans, adjusting them to optimise results and provide innovative solutions to meet customer needs.
• Stay informed about industry trends and competitor activities to maintain a competitive edge.

Required skills:

• Proven track record of success in business development, sales or related field within the Wire Identification
• Strong communication, negotiation and interpersonal skills
• Ability to work independently and as part of a team in a faced paced environment
• Strong presentation and public speaking skills
• Understanding of financial principles including pricing strategies, budgeting and forecasting.
• Full UK Driving licence, with flexibility to travel for the role

Preferred Qualifications:

• Certification in sales or business development
• Degree educated in a related field or qualified by experience

About us:

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, AIDC (automatic identification & data capture), printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin employing approximately 5,700 people in its worldwide businesses. Brady's fiscal 2022 sales were approximately $1.30 billion.

We offer:

• Competitive Salary
• Comission Scheme
• Life Assurance
• Critical Illness Cover
• Health Cash Plan
• EAP scheme
• Cycle to Work Scheme
• Training and development opportunities
• 23 days annual leave rising to 26 with service
• Holiday Purchasing (up to 37.5 hours per year)