Campaign Executive

A global bank is seeking a Campaign Executive to support the business with the creation and implementation of multi-channel B2B campaigns covering 2 key business areas.

This role is a 6-month contract.

Responsibilities:

• Work with business unit heads on marketing strategy and ensure alignment with business objectives and target audience preferences.
• Develop and implement comprehensive marketing strategies to promote investment banking products and services.
• Execute campaign execution across various channels such as digital platforms, events, email, and print and potentially social media; ensures cohesive messaging and consistent brand representation
• Serves as advisor to the senior management, presenting campaign results, recommendations, and strategic initiatives to support business growth and objectives.
• Monitors marketing metrics and KPIs to evaluate campaign effectiveness, optimizes strategies, and provides actionable insights for continuous improvement.
• Stays updated on industry trends, best practices, and regulatory changes within the banking and private banking to ensure marketing strategies remain relevant and competitive.

Requirements:

• Multi-channel B2B marketing campaign experience essential ideally
• Experience of investment banking and/or experience of wider private clients segment would be an advantage
• Multi-channel campaign experience is essential
• Outstanding strategic planning skills.
• Line management experience is also vital for this role
• Creativity, passion, energy, and a bias towards action.
• Ability to think proactively and challenge common practices.
• Ability to manage multiple projects and deliver on-time.
• Ability to lead cross-functional marketing and communications project and project teams.
• Excellent communications - writing and verbal - skills.

This role is a 6-month contract starting ASAP

£60,000 pro rata