Campaigns B / Senior Associate

Direct Marketing Executive B2B

Division – Communications Division

Salary - National (Edinburgh and Leeds) ranging from £43,300 to ££65,000 and London £46,400 to £69,500 per annum (Salary offered will be based on skills and experience)

About The FCA

The FCA regulates the conduct of 45,000 firms in the UK to ensure our financial markets are honest, fair and competitive. Follow this link to find out more About the FCA.

In the FCA Communications team we change opinions and behaviours to protect consumers and enable a thriving financial services market. It’s an exciting time, as we’re expanding our team and changing how we do things to deliver more engaging, insight-led, audience focused communications. If you want to be part of a supportive, high performing team, work across a wide range of issues and are ready to be challenged, curious and creative then come and join us.

The Campaigns team, which sits in the Communications Division, is responsible for designing and delivering targeted behaviour change campaigns, to support the FCAs objectives. We have a vacancy for a new post as a Senior Associate in the Campaigns team, focusing on communication and engagement with regulated firms and those considering authorisation.

What will you be doing?

• Collaborate with colleagues to analyse and determine the best approach for developing a comprehensive and reliable dataset of the firm's population and utilise this dataset for effective communication strategies aimed at driving behaviour change within firms that we regulate and those considering authorisation.
• Develop and implement communication strategies that align with the firm's FCA strategy, contributing to UK economic growth and enhancing regulatory effectiveness
• Ensure compliance with data handling regulations, including understanding the purpose of data processing and maintaining permissions in accordance with ICO and GDPR standards
• Apply expertise in database architecture to support effective data management, while leveraging experience in direct marketing to enhance engagement strategies
• Develop and implement integrated marketing and behaviour change campaigns, that align with our brand, with an emphasis on the use of direct marketing and engagement to educate and influence firms to adopt the principles of our regulatory policy. Campaigns may include advertising, direct marketing, PR, partnership activity, events, online and printed material
• Build effective working relationships with regulatory partners including the Money Advice Service, Financial Ombudsman Service and Financial Services Compensation Scheme and establish links with appropriate partners who can support our aims
  
  

What will you get from the role?

• You will have a rare opportunity to directly influence firm behaviour and help shape a new way of working for the UKs financial regulator
• You will have the opportunity to hone your marketing expertise and apply your skills to help improve outcomes for consumers and firms
• You will enjoy a unique insight into the full spectrum of the financial services industry, with the opportunity to have a real impact while working collaboratively towards a common goal alongside a range of internal and external stakeholders
• As this is a new role, the early part of your time with us will be an exciting opportunity to assess the way we currently communicate directly with firms and make recommendations on best practice, as well as implementing changes to refine and enhance our approach and deliver an improved regulatory experience for firms. This will suit someone who is as comfortable building relationships with a wide range of stakeholders, as well as they are versed in digital tools and techniques employed in direct marketing
  
  

Which skills are required?

We are a Disability Confident Employer; therefore, disabled people or individuals with long-term conditions who best meet the minimum criteria for a role will go through to the next stage of the recruitment process. (To learn more about the Disability Confident Scheme Click Here)

Minimum

• Proven experience of managing direct marketing budgets and campaigns
• Proven experience of database management and optimisation expertise
  
  

Essential

• Experience of working with qualitative and quantitative research, analysing and interpreting data and converting to actionable insight; setting priorities and key performance indicators and establishing clear evaluation plans
• Experience of translating complex business goals into communication and marketing messaging and priorities
• Strong planning and organisational skills and experience of working in a high-pressure environment, managing multiple project workstreams
• Ability to build strong working relationships both internally and externally, to persuade and influence and gain credibility and respect from all areas of the organisation
• A creative and innovative thinker with good judgement and creative problem-solving skills
• Capable of being a role model for the FCAs competency and behavioural standards our values and be a good team player across the wider Communications division
• Knowledge of data handling regulations, including understanding the purpose of data processing and maintaining permissions in accordance with ICO and GDPR standards
• Strong understanding of relational and non-relational database structures, normalisation, indexing, and optimisation
  
  

Our Values & Diversity

We are proud to be an inclusive employer and our ambition is to cultivate a culture for all employees that respects their individual strengths, views, and experiences. We believe that our differences and similarities enable us to be a better organisation – one that makes better decisions, drives innovation, and delivers better regulation.

Within the workplace you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions.

Did you know? 50% of our Executive Committee were the first in their family to attend university.

Benefits Of Working At The FCA

• 25 days holiday per year plus bank holidays
• Hybrid working (work from home up to 60% of your time)
• Private healthcare with Bupa 
• A non-contributory Pension of at least 8% of basic salary each month (there are several contribution levels that increase depending on your age – up to 12% a month once you reach age 35) 
• Life assurance of eight times your basic salary 
• Income protection 
  
  

 

We also have a competitive flexible benefits scheme which gives you the opportunity to create a personalised benefits package, tailored to suit your lifestyle.

We welcome applications from candidates who are looking for flexible arrangements.  Many of our staff work flexibly including working part-time, staggered hours, and job shares.  We can’t promise to give you exactly what you want but we can explore what might work best for both sides.

Follow this link to see what life is like at the FCA - Life at the FCA

Application Support

We are dedicated to removing barriers and ensuring our application process is accessible to everyone. We offer a range of adjustments to make your application experience as comfortable and straightforward as possible.

If you have an accessibility need, disability, or condition requiring changes to the recruitment process, please contact your recruiter using the details below and they will be happy to discuss this further with you.

Useful Information and Timeline

• This role is graded as Senior Associate - Corporate
• Advert Closing Date: 29th September 2025
• CV Review/Shortlist: 1st October 2025
• First Round Case Study Assessment: W/C 6th October 2025
• Competency Based Interview: W/C 13th October
  
  

Your Recruiter will discuss the process in detail with you during screening for the role, therefore, please make them aware if you are going to be unavailable for any date during this time.

Got a question?

If you are interested in learning more about the role, please contact: [email protected]

Applications must be submitted through our online portal. Applications sent via email will not be accepted.