Category Development Manager - Services & Technology

Job Title: Category Development Manager - Services & Technology

Location: United Kingdom (Home based - with occasional travel to sites such as Peterborough and Harrogate).

Package includes: Salary from £51,500, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%.

Are you experienced in delivering services and technology solutions to UK ruminant farms? Do you have a passion for innovation, insight, and driving value through digital tools, data platforms, and on-farm services?

We’re looking for a Category Development Manager –Services & Technologies to join our Operational Marketing team at AB Dairy. In this role, you’ll lead the strategic development and performance of our Services & Technologies portfolio, from on-farm advisory services to digital innovations. You’ll work cross-functionally to shape the future of how we support ruminant farmers through smarter, more connected solutions.

What You’ll Be Doing

• Develop and deliver strategic plans for the Services & Technologies category to support growth and profitability.
• Use your understanding of the ruminant sector to shape and evolve service and technology offerings in line with customer needs.
• Analyse market trends, customer behaviour, and competitor activity to uncover opportunities and market gaps.
• Optimise pricing strategies to ensure competitiveness and long-term value.
• Lead the implementation of targeted campaigns to drive awareness, engagement, and uptake across the category.
• Collaborate cross-functionally with Technical, Commercial, Sales, Operations, and Marketing teams.
• Monitor performance through sales data, customer feedback, and key category metrics—adjusting strategies as needed.
• Ensure service and technology solutions are aligned to customer experience goals and overall business strategy.

What You’ll Bring

• Strong understanding of the UK dairy/agriculture industry, particularly in relation to on-farm services and ag-tech solutions.
• Commercially minded with proven experience in a strategic, analytical, or product-focused role.
• Ability to work with technical teams to translate business requirements into practical solutions.
• Excellent analytical skills with the ability to turn data into actionable insight.
• Strong communicator and collaborator, experienced in working cross-functionally across teams.
• Proficient in Excel, CRM systems, and other reporting or analysis tools.

Location

This role is predominantly home-based and can be performed remotely. Occasional visits to our recently refurbished Peterborough office, as well as other sites across the UK. Our Peterborough head office offers a modern working environment, excellent public transport links, free onsite parking, complimentary drinks, a daily free lunch option, and a welcoming team culture.