Job Description
You will be the bridge between our product, sales and marketing organisations, ensuring our client-facing teams are equipped with the tools and messaging needed to drive meaningful conversations with our clients and prospects.
You will leverage your product positioning and messaging expertise to drive retention and enhance client growth by ensuring the right message about our solutions is delivered, in the right way, to the right stakeholders at the right time.
Responsibilities
Product Positioning & Messaging
- Develop compelling product positioning and messaging that differentiates our solutions and demonstrates clear ROI for existing clients
- Create product-focused content including expansion case studies, ROI calculators, solution briefs, and competitive battlecards that resonate with current clients
- Work closely with Product and Sales teams to translate technical capabilities into client-facing value propositions
- Create targeted messaging frameworks for different client segments and personas
Equip Client-Facing Teams
- Equip client-facing teams with the knowledge and materials needed to effectively identify and pursue expansion opportunities
- Develop messaging playbooks and conduct training sessions on product positioning and competitive differentiation
Client Retention
- Establish and maintain communications channels to ensure clients are regularly updated on product updates, new features, and best practices
- Build a strong client advocacy program, encouraging clients to share their success stories, participate in thought leadership opportunities, and act as references for new business
- Ensure consistent messaging and positioning across all client touchpoints
Thought leadership
- Work with the Senior Leadership Team and Head of Business Line to help exploit “press” opportunities that support the business objectives.
- Liaise with Clients marketing teams to ensure joint articles are aligned with Verisk expectations and goals from a business and marketing perspective.
- Work closely with Verisk’s PR agency and ensure they are aware of what opportunities we are looking to
Qualifications
Essential Requirements:
- 5+ years of experience in product management or product marketing
- Proven track record of developing and executing successful expansion strategies that drive retention and generate revenue from existing clients
- Experience in positioning, messaging, and go-to-market strategy in B2B, ideally in the insurance industry or selling to the insurance industry
- Excellent written and verbal communication skills with the ability to craft compelling narratives for complex solutions and translate features into business value
- Experience conducting client research, competitive analysis, and stakeholder interviews
- Bachelor's degree in marketing, Business, or related field
Key Competencies
- Strategic thinking with the ability to synthesise complex technical information into clear, compelling commercial messages that resonate with business stakeholders
- Collaborative mindset with proven ability to work effectively across cross-functional teams
- Customer-centric approach with deep empathy for existing client needs, challenges, and expansion potential
About Us
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.
At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.
We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.
Verisk Businesses
Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient
Catastrophe and Risk Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to catastrophic events. .
Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance
Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement
Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.
Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger
Verisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.
https://www.verisk.com/company/careers/
Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Verisk Employee Privacy Notice
