CMS Product & Programme Manager (6 month FTC)

CompanyTails.com | B Corp

LocationGreater London, England, United Kingdom

Posted At1/26/2026

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (35.0%).

Occupation Type

Functional managers and directors not elsewhere classified.

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£74,700 (£38.31 per hour)

Occupation rate applies

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Description

Build the foundations that power great content and help every dog owner find the right nutrition: through a scalable CMS, smarter discovery, and sustainable ways of working.

Changing the world of pet food for good

We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

Build our brand

We’re building an international brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

Sound like a team you want to join? Here’s how you’ll make a difference:

The role

This Product Manager role is a unique opportunity to lead the definition and delivery of a new CMS and discovery platform, underpinning how customers find, understand, and choose the right nutrition for their dog.

You’ll own both the product direction and the end-to-end delivery programme for our CMS and discovery capabilities over a fixed-term window. This includes shaping the roadmap, coordinating delivery across multiple workstreams, and ensuring the organisation is set up to successfully adopt and scale the new platform.

This is a hands-on, delivery-focused role suited to a PM who is comfortable operating at both product and programme level — defining clear outcomes, managing complexity, and driving progress across engineering, design, content, SEO, and marketing teams.

Responsibilities

Vision & Strategy

Shape and own the product scope, success metrics, and roadmap for the CMS and discovery platform within a fixed delivery window.
Define clear problem statements and outcomes tied to customer experience, content effectiveness, and business impact.
Ensure CMS and discovery capabilities align with broader product, marketing, and company strategy.

Make pragmatic trade-offs between scope, speed, delivery risk, and long-term scalability.

Programme Leadership & Delivery

Own the end-to-end CMS delivery programme, including:

Phasing and sequencing of work
CMS configuration and integration
Template and component development
Integration with the design system
Content migration and decommissioning
SEO and URL considerations

Identify dependencies, resourcing needs, and capability gaps across teams.
Maintain alignment across multiple workstreams, surfacing risks, issues, and trade-offs early.
Define and implement lightweight governance to support timely decision-making and escalation.

Collaboration & Stakeholder Management

Identify and actively manage stakeholders across product, engineering, design, content, marketing, SEO, and data.
Facilitate structured conversations to uncover needs, constraints, and priorities related to CMS and discovery.
Translate stakeholder inputs into clear priorities and delivery plans.
Act as a single point of accountability for CMS and discovery decisions.

CMS, Content & Operating Model Enablement

Define and evolve content models, taxonomy, metadata, and workflows in partnership with content teams.
Design sustainable content creation, approval, and publishing workflows that enable self-serve use of the CMS.
Ensure governance, ownership, and decision rights are clear for content and CMS usage.
Lead content inventory, migration planning, validation, and readiness for launch.
Own decisions around content decommissioning and legacy clean-up.

Discovery, SEO & Data

Own requirements for search, browse, navigation, filtering, recommendations, and relevance.
Define SEO, URL management, and migration requirements to protect and improve performance.
Own requirements for data layer tagging and tracking customer journeys from landing to sign-up.
Work with marketing, designers, and data partners to shape and optimise discovery journeys.
Use data and feedback to iterate and improve discovery performance post-launch.

Ways of Working & Continuous Improvement

Apply discovery techniques to validate problems and test solutions.
Translate validated needs into clear PRDs, epics, user stories, and acceptance criteria.
Support agile delivery rituals and backlog management, keeping teams focused on the highest-value work.
Establish feedback loops and metrics to inform future optimisation and roadmap decisions.

The skills you’ll bring:

Proven experience leading cross-functional teams to deliver complex CMS, content, or platform initiatives spanning engineering, design, content, SEO, and marketing.
Strong ability to own both product direction and programme delivery, translating organisational needs and technical constraints into clear priorities, plans, and outcomes.
Demonstrated capability turning stakeholder needs into structured requirements, roadmaps, and delivery plans in ambiguous or evolving environments.
A solid understanding of how CMS capabilities, content models, workflows, and discovery features drive customer experience and business impact.
A systems-thinking mindset, able to navigate interconnected platforms, workflows, dependencies, and organisational change.

Experience managing risk, dependencies, and trade-offs across multiple workstreams, keeping delivery moving while maintaining quality.

Strong backlog management skills, with the ability to create clear epics, user stories, and acceptance criteria that balance delivery speed with long-term sustainability.

An exceptional communicator who brings clarity, builds alignment, and facilitates decision-making across technical and non-technical stakeholders with competing priorities.

A pragmatic, collaborative approach to partnering with engineers, designers, content teams, and senior leaders to deliver meaningful outcomes.

Even better if you have:

Experience delivering or leading CMS implementations or content platform transformations, including migration and decommissioning.
Experience in start-up or scale-up environments.
Experience in platform modernisation or transformation programmes in a growing business.
Exposure to subscription-based services, ideally involving physical product delivery.
Knowledge of the pet, nutrition, or wellness categories.
Experience supporting organisational change, including new workflows, governance, and ways of working.

What's in it for you?

Competitive salary, reviewed annually
Annual bonus, based on company performance
Flexible core hours, giving you true work life balance
Hybrid role to ensure this role works for you
25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days
9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance
Optional 5 days unpaid leave and 1 paid volunteer day each year
When you need a change of scenery, you can work from abroad 2 weeks every 6 months
Health insurance for you, paid by Tails.com
Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay
Flexible paid care leave to support immediate dependants, people close to you and pets
In house L&D team, with access to year round courses to help drive your development
50% discount on all Tails.com
Discounted gym membership

What’s next?

If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.

Here’s a taster of how our recruitment process works:

Once you have applied your CV will be reviewed by the Talent Acquisition Team.

If selected, you will then have a call with the TA Team who will tell you more about us and the role, as well as learning more about your skills and experience.

Should you be successful, the next stage will be a video call with the hiring manager.

If successful, you will be invited to present a task back to a panel of interviewers.

Our Commitment

We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com.

During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.