Commercial Campaign Data Analyst

About us

The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability, and to safeguard its values and journalism for the future.

The Independent has always thrived through innovation and change. It was the first British newspaper to add a Saturday magazine; the first to give photography the same prestige as a news copy; the first to challenge the Westminster lobby system of closed briefings; the first broadsheet to move to the more compact ‘tabloid’ format; the first to launch a concise quality compact paper; and the first – and only – major newspaper to pull off a successful transformation to fully digital publishing.

Through The Independent, Independent TV, eCommerce, indy100, subscriptions and other ‘reader revenues’, The Independent plans to continue the work of many decades, bringing much-needed independent journalism to over 100 million unique global visitors a month, make its voice ever louder and more insistent the world over.

We have an international editorial team with our main offices in London and New York.

In 2024 The Independent’s portfolio of brands increased through a new licensing partnership with BuzzFeed Inc. to operate the BuzzFeed brands in the UK - BuzzFeed UK, Tasty, Seasoned and HuffPost UK. The additional brands echo the existing business ethos and allow for increased audiences and a further strategic diversification of revenue streams.

About You

A highly collaborative, proactive and commercial astute person with experience in providing insights, business intelligence and development of products and data tools which enhance commercial campaign delivery and effectiveness.

• Aspiring data analyst with a passion for digital publishing, advertising and media
• Track record of using data to improve campaign performance
• Has the ability to build strong, lasting relationships with stakeholders.
• Self-motivated, highly organised and able to work to demanding deadlines.
• Ability to work autonomously
• A willingness to continuously improve, being adaptable and agile.
• Clear eye for detail, with strong time management, administration, and organisational skills.
• Efficient in meeting deadlines while maintaining high-quality execution

Job Purpose

As the Commercial Data Analyst, you will support commercial business intelligence, delivering, evolving and optimising the reporting suite to drive campaign planning and effectiveness. You will innovate our suite of tools and output to support to strategic initiatives. You will be responsible for:

• Campaign performance analysis and measurement, evolving and productising reporting capabilities to provide the commercial teams and direct clients with detailed-oriented and actionable insights.
• In collaboration with key stakeholders where required, identify and build dashboard solutions to support decision making.
• Optimise data-driven ad performance & measurement capabilities, working with the Head of Data Monetisation, Commercial Campaign Data Manager, Ad Ops and Programmatic teams.
• Assist in the development of the direct advertising & cookie-less strategies.
• Support and maintain the development of data products that deliver value to advertisers.

Key Responsibilities and Accountabilities

• Deliver against your monthly and quarterly revenue targets agreed with your line manager.
• Create accurate and engaging dashboards for internal and external stakeholders.
• Understand stakeholders’ key objectives to ensure that dashboards highlight the most relevant KPIs.
• Perform regular QA and troubleshooting so that dashboards remain accurate and up to date.
• Identify opportunities to drive efficiency by streamlining dashboard build process and reporting through automation tools and technologies available.
• Collaborate with other teams to develop reusable dashboards and data set templates or modules to improve team efficiency.
• Create and maintain documentation, naming taxonomies to ensure scalable, maintainable and reliable solutions.
• Drive adoption of and engagement with campaign reporting among commercial sales & ad operations teams, whilst highlighting managing external client access to dashboards.
• Keep up to date with trends in dashboarding, automation and analytics to bring fresh thinking to your work.
• Support the execution of the data advertising strategy to drive increased direct/programmatic direct revenue.
• Work collaboratively with stakeholders to develop the ETL process and develop initiatives that increase zero- and first-party data collection and enrichment.

Skills and Experience

Essential

• Experience in analysing data and using data visualisation tools (preferably DOMO).
• Skilled in developing a suite of reports which drive improvements in campaign performance.
• Ability to tell data stories, communicating complex information clearly and concisely to non-data experts.
• Stakeholder management skills with the ability to influence commercial and product teams.
• Experience supporting and working with cross-functional teams in a dynamic environment.
• The ability to work on multiple projects simultaneously and manage conflicting demands.

Desirable:

• Understanding of analytics platforms and/or ad manager platforms such as GA4, Adobe, Meta Ad Manager etc.
• Familiarity with Python and SQL preferred – while direct experience isn’t required, a basic understanding of what these tools are and how they’re used is beneficial.
• Knowledge of data privacy laws, governance, ethical data use and its impact on digital advertising.
• Understanding of digital advertising, the ad tech ecosystem and a publisher’s ad stack.
• Knowledge of and experience with using digital data technology platforms, such as DMPs, SSPs.
• Experience presenting to internal and/or external stakeholders.
• Strong project management and organisational skills, familiar with tools like JIRA.

Diversity, Equity and Inclusion

We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone.

We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.

The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Our values – you will deliver across all our values

Inclusive: We champion diversity in our teams and in our reporting. Working as a team, we put transparency and effective communication at the heart of everything we do.

Innovative: From the very beginning, The Independent has been breaking the mould. We take risks and are always looking to try new ideas in pursuit of excellence.

Independent: Nobody tells us what to think; we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.