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Copyright © 2025
Copyright © 2025
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About John West
Founded in 1857, John West is a leading UK household name, renowned for high quality, responsibly sourced seafood products. A part of global seafood leader Thai Union since 2014, John West brings together Thai Union’s global scale with its own trusted reputation across European retail channels.
With UK turnover up 5% year-on-year, the brand continues to deliver growth through sustainability, traceability, and packaging innovations such as the recent launch of their ECOTWIST® system
Role Summary
Reporting to the UK Managing Director, the Commercial Director will lead a team of c. 15 people and shape the UK commercial strategy.
As a key part of the UK leadership team, this role will contribute to long-term strategic development and optimised financial performance.
You'll drive revenue, profitability, channel/customer development and promotional execution across mainstream grocery and other core outlets. Working closely with marketing, category development, pricing, merchandising, and cross‑functional leadership, you’ll secure growth in both market share and margin.
Ideal Candidate
An experienced Sales or Commercial Director within branded Food & Drink / FMCG, with a proven ability to build senior level customer partnerships and grow profitable business with leading grocery multiple retailers. You will be resilient and results-driven, with a track record of consistently achieving and exceeding targets.
You should demonstrate strong P&L ownership, data-driven decision-making, innovation in commercial strategy, and proven capability in building and mentoring high-performing teams.
Accomplished leadership skills will also ensure you can optimise and maintain team performance. Excellent stakeholder management capabilities are vital, especially at senior and group levels.
As an ambassador for Thai Union and John West values you will foster an environment that attracts and retains talent, whilst also championing a culture that ensures revenue and profit growth are maximised.
This is a pivotal opportunity to shape the commercial trajectory of one of the UK’s most iconic sustainability‑led food brands, backed by Thai Union’s global footprint and innovation agenda.
Location: Office based 4 days per week, at John West HQ in central Liverpool.