Commercial Director - Publishing

HENI

HENI, is an international art services business, operating at the intersection of art and technology. We collaborate with leading artists and estates across various domains including printmaking, physical artwork marketplaces, NFTs, publishing, digital, film production, art research, and analysis.

At HENI Publishing, we specialise in producing unique art publications created in collaboration with the artist or author. Our bespoke titles range from major trade publications to catalogues raisonnés, artists’ books and limited editions. Visit Books to discover our full range of titles.

The Role

We are seeking an innovative Commercial Director to lead the sales, marketing, and advertising strategy for HENI Publishing and merchandise. This is a unique opportunity to shape the commercial future of a growing publisher, bringing fresh thinking to how art books reach their audiences in an increasingly digital world.

The successful candidate will be an e-commerce expert and become responsible for driving revenue growth across multiple channels, from direct-to-consumer sales to wholesale partnerships, while maintaining the quality and cultural integrity that defines our brand.

Key Responsibilities

Strategic Marketing & Sales

• Develop and execute comprehensive marketing strategies across digital and traditional channels
• Drive direct-to-consumer sales through e-commerce, social media, and content marketing
• Create innovative campaigns that align book and merchandise launches with exhibition schedules, art fairs, and cultural events
• Build and manage relationships with key retail partners, including bookstores, museum shops, and galleries
• Identify and develop new revenue streams and market opportunities

Business Development

• Explore and develop new markets, corporate sales, and international distribution
• Develop existing merchandising opportunities and ancillary products
• Research and analyse market trends to inform publishing decisions

Operations & Inventory Management

• Liaising with warehouse operations and inventory management systems
• Implement forecasting and stock management processes
• Coordinate with production team on print runs and scheduling

Essential Requirements

Experience

• 8+ years in a senior marketing or commercial leadership role
• Proven track record in digital marketing and D2C sales
• Experience managing inventory/operations or working closely with operations teams
• Demonstrated success in B2B sales or partnership development
• Experience with physical product marketing (not just digital services)

Skills

• Strong understanding of digital marketing channels (social media, email, SEO, paid advertising)
• E-commerce platform experience (Shopify, Magento, or similar)
• Data analysis and reporting skills
• Excellent written and verbal communication
• Project management and organizational skills
• Budget management experience

What We Offer

• Competitive salary commensurate with experience plus benefits
• Opportunity to shape the commercial strategy of a growing company
• Flexible working arrangements
• Professional development opportunities