Commercial Lead

📣 A Bit About The Role.

We’re looking for a strategic, commercially minded operator to take full ownership of our customer lifetime value (LTV) performance.

This is a high-impact, standalone role you’ll be the business’s go-to expert on retention, reactivation, and customer monetisation, driving measurable improvements in revenue and margin across our subscriber base.

You’ll have a unique opportunity to work across marketing, digital product, data, physical product and CRM to build and execute initiatives that keep our customers engaged, delighted, and spending more over time. From optimising our plans, discounts and reward programmes to launching new commercial tests and identifying opportunities in our customer journey, you’ll directly shape the future growth of Butternut.

If you thrive in roles that blend strategy, analytics, and creative problem-solving and you love taking full accountability for a key growth lever, this is for you.

What You’ll Own

As our Commercial Lead, you’ll act as the single point of focus for everything that drives the long-term value of our customers. Key priorities include:

• Retention & Reactivation: Develop and deliver data-backed strategies to keep customers active and bring lapsed subscribers back into the fold. Collaborate with stakeholders to make them happen

LTV Framework: Own and optimise self serve LTV reports that empower stakeholders to make the right decisions on channel and market strategy. Own periodic LTV reporting and next steps.

Digital Product Collaboration: Partner closely with product and data teams to make our app a key driver of retention and commercial performance. You’ll set the commercial priorities that guide feature development and in-app experiences.

Segmentation & Personalisation: Identify and activate segmentation strategies aimed at boosting LTV, bringing these insights to life across our digital product and marketing journeys.

Product & Feature Adoption: Participate in commercial initiatives that increase uptake of our additional products, from treats to new product ranges; ensuring each box we send is great for the customer and for the company.

Loyalty & Rewards: Participate in developing Butternut’s loyalty proposition to optimise long term retention.

This role reports directly into the commercial leadership team and interacts daily with senior stakeholders across the business from growth and product to marketing and operations.

👋 A Bit About You.

Take home task: This will be sent to you via email and will be used to understand more about your technical skills.

Presentation (45 minutes): Remote interview where you’ll get the opportunity to present your task to the team. You’ll then be asked a number of questions relating to it.

Final interviews (60 minutes) : In person interview where you’ll be asked a number of scenario and competency based questions regarding leadership experience & to assess if your values align with our company values.

ℹ️ Logistics:

• This team works 3 days per week from our West London office (Monday, Wednesday and Thursday) and 2 days from home. This is non negotiable, so please only apply if you’re within a reasonable commute of London.
• We reserve the right to close the position if we receive a lot of applications.We’re a small recruitment team so do bear with us - we aim to respond to all applicants personally.
• We are unable to offer visa sponsorship for this role.
• We are not looking for recruitment agency support for this role.
  
  

🐶 A bit about us.

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions.

As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.

🙌 A Bit About What We Offer.