Commercial Lead

About Underwaterpistol

Underwaterpistol is the leading Shopify Plus agency for changemakers. Rooted in a punk mindset, we exist to help bold, brand-led, performance-driven brands disrupt, dominate, and scale at pace.We don’t do safe. We don’t do slow. We’re not ordinary.

We work hands-on with some of the most exciting Shopify brands like Ooni, BrewDog, Lyle & Scott, Wilkinson Sword, and more, delivering strategy-rich, outcomes-driven growth.

Proudly independent, founder-led, and obsessed with real commercial impact over vanity metrics. If you’re passionate about ecommerce, driven by a challenger mindset, and ready to shape the future of ecommerce then Underwaterpistol is for you.

Role Overview

We need an entrepreneurial, mid-level commercial operator who can go deep in our partner-led, go-to-market strategy and is comfortable pitching mid-market to enterprise brands.

You’ll join as Commercial Lead, reporting to the Managing Director, and play a pivotal role in converting opportunities into dream clients. This is a high-impact role sitting at the intersection of sales, partnerships, and brand fit. Working closely with the Growth Lead, Ops, and Delivery teams to ensure our pipeline is healthy, our pitch output is sharp, and our projects are profitable from day one.

This is for someone with grit, clarity, and commercial instinct. You’ll be the voice of the agency in early conversations—qualifying leads, owning proposals, and helping us build smarter, more selective client relationships.

Your Mission

Convert the right clients, for the right reasons, at the right time—and fuel scalable, profitable agency growth.

Key Responsibilities

Sales Leadership

• Own and convert inbound and outbound opportunities from discovery through to signed contract
• Be the confident, front-facing voice in commercial conversations
• Position our value clearly and strategically, focusing on outcomes over outputs

Partnerships & Pipeline

• Leverage strategic partnerships (Shopify, Patchworks, Recharge, etc.) to generate, qualify, and convert pipeline
• Activate joint co-selling opportunities, including account mapping and deal support
• Maintain strong relationships with partner managers to keep us top of mind

Pitch Ownership

• Lead pitch responses with clarity and conviction
• Align input from strategy, delivery and leadership to craft compelling proposals
• Take ownership of pricing, scope, and commercial negotiation
• Forecasting & Targeting
• Own the commercial forecast, contributing to revenue predictability and reporting
• Maintain real-time visibility on deal progress and performance vs target

Client Fit & Quality

• Champion our ideal client profile and qualification model
• Say no with confidence, prioritising strategic fit and delivery success over short-term wins

Revenue Growth

• Identify and execute strategic upsell opportunities across current clients
• Collaborate with Client Services to support account expansion, retainers, and new service offerings

Reporting & Insight

• Maintain CRM hygiene and reporting accuracy (HubSpot)
• Provide clear commercial performance updates and identify blockers/opportunities

About You

Commercially Sharp

You’re confident in negotiations, numbers, and navigating margin. Someone who how to close high-value service deals.

Proven Closer

You’ve consistently taken mid-market to enterprise clients from intro to signed contract, navigating complex sales cycles and multiple stakeholders. You’re confident leading pitches, managing objections, and hitting commercial targets quarter after quarter.

Shopify Expert

You know the Shopify ecosystem or have worked in a fast-paced ecom agency. You understand the typical sales cycles and likely conversations.

Strategic Operator

You don’t need handholding. You’re comfortable building relationships, managing your own pipeline, and collaborating with delivery and marketing teams without silos.

Outcome-Obsessed

You measure success in revenue, fit, and commercial performance, not vanity metrics or volume.

Punk in Spirit

You challenge the ordinary - bold, authentic, and original.

Requirements

• 3–5+ years experience in a sales, partnerships, or commercial role in a digital/ecom agency
• Demonstrated success leading proposals and closing high-value service deals
• Experience managing partner-led pipelines and co-selling
• Strong commercial instinct and ability to build trusted relationships quickly
• Based in the UK with availability for in-person meetings and partner events