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Your Challenges
We are looking for a Commercial Product Manager to join our dynamic team for a temporary position of 1 year.
This position can be located at Spain or UK.
Job/ Application Key Criteria:
- Previous marketing experience
- Full time position
- 35% Travel will be required
- Fluent in English
Responsabilities:
Oversee the entire lifecycle, from understanding market trends and competitor landscapes to crafting winning Go-to-Market strategies
Tasks:
- Drive EMEA Product Success: Manage the product lifecycle (G3-launch to G7-discontinuation) for assigned products across the EMEA region. Develop and execute a Go-to-Market Strategy in alignment with regional and corporate business goals. Collaborate closely with internal stakeholders throughout the process.
- Market Expertise and Insights: Own EMEA market share, competitor analysis, and business analytics and reporting (e.g., SWOT/PESTEL analyses). Identify market segments, buyer personas, trends, applications, and customer needs. Leverage data analytics to convert market research into actionable insights.
- Strategic Product Positioning: Define value propositions for assigned products and collaborate with the Regional Marketing Manager to create effective product marketing campaigns and promotions, especially for products facing challenges. Provides strategic pricing input and forecast and budget proposals to the leadership team. Works with BD Innovation Management and regional stakeholders to provide consolidated feedback and commercial directions with regards to new product development projects.
- Collaborative Leadership: Partner with Business Development (BD) Product Managers, Marketing Managers (MMs), Sales, Service, Customers, Training teams & PLS to ensure successful product launches, ongoing Product Life cycle support, and market penetration.
- Marketing Plan: The CPMs are the key drivers of the product line and the GTM strategy. They are responsible for co-creating and driving the success of the Marketing Plan in relation to the GTM initiatives, goals and strategies. CPM and RMM are co-responsible for the on-going success and continued revision of the marketing plan.
- New Product Introduction (NPI) Ownership: Manage the entire NPI process in EMEA, from pre-launch preparation to post-launch execution and monitoring in alignment with the product launch checklist. This includes training direct sales and dealers, managing launch readiness, driving stakeholder calls, monitoring performance through dashboards, and defining corrective actions. Ensure handover to Product Training team after the launch.
- Sales Enablement: Ensure the development of effective sales enablement materials including sales pitches, demos, success guides, competitive battle cards, and best practices and monitors their effectiveness. Facilitate access to product samples for consumables. Accountable to enable and support the Training Team to give relevant product training and to keep product and competitor information up to date.
- Event Participation: Coordinate with the EMEA event specialist to identify and participate in relevant trade shows and events aligned with regional requirements. Represent Eppendorf at regional industry trade shows and meetings as needed.
- 35% travel requirement within the Market Region.
Your Expertise
Education, Training, Professional Experience:
- Completed (Master’s or Bachelor’s) degree in Science or a Science and business combination.
- Several years of experience in a similar role.
- Longstanding commercial experience in Marketing or Sales roles ideally working with cross-cultural team.
- Life Science industry experience in an international setting and in a matrix, organization considered ideal.
Professional Competencies, Special Knowledge (e.g. Language's, IT)
- Strategic thinking and business acumen
- Strong project management skills
- Ability to read, analyse, and interpret common scientific and technical journals, financial reports, and legal documents.
- Excellent verbal and written communication skills in English language and comfortable presenting to all levels of the organization. Additional European language considered as an advantage.
- Ability to tell stories through data – Interpret/translate data points into actionable visual reports and present them as convincing stories that support strategy development.
