Comms and Customer Marketing Manager - 12 Month Fixed Term Contract

Job Description About Our Role

We’re looking for a strategic, data-savvy Comms and Customer Manager to lead high-impact, multi-channel marketing campaigns that engage customers throughout their journey. As a member of our team, you’ll shape and deliver targeted campaigns across email and direct mail that drive connection, retention, and results.

About The Role

As our Comms and Customer Manager, you’ll take ownership of end-to-end campaign strategy and execution ensuring every message is timely, relevant, and performance-driven. You’ll lead on audience segmentation, campaign planning, scheduling, and reporting creating journeys that convert prospects into loyal customers. Working closely with internal teams and external partners, you’ll ensure consistent messaging, regulatory compliance, and measurable results across every touchpoint.

What’s in it for you

At Sage, you’ll be part of a purpose-driven business that champions small businesses and the accountants who support them. You’ll join a forward-thinking, collaborative marketing team where your voice is heard and your work makes a tangible impact. Here’s what else you can expect:

• A flexible hybrid working model.
• Opportunities for leadership and strategic influence.
• Access to cutting-edge tools and platforms (e.g., Salesforce, Adobe).
• A culture that values curiosity, ownership, and innovation.
• The opportunity to lead communications that shape our customer experience from onboarding to advocacy.

Location - Hybrid, 3 days per week out of our Newcastle office.

Key responsibilities include:

• Leading the planning, execution, and continual optimisation of email and direct mail campaigns.
• Developing and refining segmentation strategies to deliver personalised, high-impact communications.
• Driving lifecycle marketing initiatives, including onboarding, nurture, and retention journeys.
• Collaborating with cross-functional teams to align campaign messaging and audience strategy.
• Owning the performance reporting process, using data to inform and improve campaign decisions.
• Ensuring full compliance with GDPR, CAN-SPAM, and other relevant standards while maintaining high deliverability.

Skills And Experience:

• Proven experience in email marketing, CRM, and lifecycle communications..
• Strong understanding of segmentation, customer journeys, and personalisation strategies
• Expertise in marketing automation platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud).
• A track record of leading integrated campaigns that include direct mail.
• Confidence in campaign analytics, A/B testing, and performance optimisation.
• Strong project management skills and experience leading cross-functional initiatives.

Your benefits (Only Applicable for UK Based Roles)

Benefits video – https://youtu.be/TCMtTYUUiuU

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Looking to take ownership of a high-impact communications strategy and help shape how we connect with our customers?

Join us at Sage and be part of a team where smart thinking and meaningful work go hand in hand.