Comms Planning Executive

We are looking for Communications Planning Account Executive to come and join our team in Edinburgh. Your job will be to liaise with clients and help deliver media solutions that answer their briefs. You will possess a good foundation knowledge of consumer and market planning tools including Nielsen AdIntel, YouGov Profiles/TGI, Brand Index and IPA Touchpoints and have experience of using these tools to develop audience and market insights. As part of the communications planning team, you will work closely with internal trading and investment teams to turn media strategies into executional plans, whilst also being able to plan and negotiate non-broadcast and non-digital channels such as OOH, radio and press yourself. You will be responsible for managing campaign timings and delivery as well as ensuring campaign reports are delivered in a timely fashion. You will have a high level of responsibility in managing client relationships with (but not limited to); Tennent’s Lager, Scottish Water and ScotRail. Building and maintaining strong relationships will be key, be that with internal trading teams, media owners or clients. You will be a strong communicator who is able to convey thoughts and ideas in a clear and concise manner. 

Responsibilities

• Using several tools and systems crucial to the media planning and buying process
• Dealing with client and agency work alongside ongoing training requirements
• Analysis of data from multiple sources to generate insights that feed into media planning decisions and strategies
• Building solid working relationships with key media owners
• Taking briefs from clients and helping to devise media strategies and plans - Sharing industry updates to the wider agency
• Creating client media schedules and proposals, management of campaigns and performance reporting requirements

Deliverables / measures of success

• Confident and daily use of media planning tools and systems which successfully feed into media recommendations
• Successful time management of multiple tasks and adhering to set/agreed deadlines
• Creating client media schedules and documents that are client ready and error free
• Excellent written and verbal communication demonstrated day to day
• Strong client relationships built
• A developed knowledge of the strengths / weaknesses of core media channels including but not limited to TV, out-ofhome, print and digital media
• Successful management of client campaigns including delivery of activity and reporting

Benefits

As well as salary, you’ll be part of a profit-linked company bonus scheme that has paid out at least 2 weeks salary in each of the last 10 years. Other benefits include:

• Hybrid working with a minimum of three days in the office per week
• A 36 hour working week, with permanent 4pm Friday finish
• 36 days holiday inclusive of flexible Public Holidays & the seasonal office closure (pro rata if part time)
• Private medical insurance (opt-in), Vitality Wellbeing at Work for all and an on-going wellbeing programme
• Pension (after 3 months’ service, with the company matching your contribution, resulting in 10% of your basic salary (5% matched contribution) being saved into the pension scheme)
• Long service awards and a great social programme
• Holiday purchase scheme
• Enhanced parental leave
• Office fruit, snacks and great coffee