Communications & Content Marketing Manager

Job title: Communications & Content Marketing Manager
Salary: Dependent on experience + great benefits
Location: London, NW1/hybrid, 2 - 3 days a week in the office
Job type: Permanent
Hours: 37.5

The role

We are currently looking to recruit a Communications & Content Marketing Manager to be responsible for developing and delivering a comprehensive communications strategy across channels and audiences, both externally and internally that aligns with our commercial, brand, and charitable objectives.

A key part of this role will involve proactively driving media coverage and storytelling, so we're looking for someone with a strong network of journalists and key media contacts to help secure impactful exposure across national and digital press. Your ability to leverage these relationships will be instrumental in raising our profile and delivering compelling narratives that support our goals so if this is you, we'd love to receive your application!

About us

Established in 1932, The London Clinic is one of the UK's largest private hospitals, with eight state-of-the-art facilities in the heart of London's medical community around Harley Street. As a charity, we reinvest in cutting-edge treatments, technology, and facilities to benefit our patients, staff, and the wider community.

We offer a comprehensive range of services, from complex medical and surgical procedures to specialist cancer care. The London Clinic is known for its supportive, collaborative culture where every contribution is valued, guided by our core values: We go further, We work as one, We personalise care.

Key duties

• Develop and manage The London Clinic's external and internal communications strategy, across all relevant channels (PR, digital, events), audiences (staff, consumers, consultants, referrers, strategic partners) and markets (UK, Middle East and elsewhere)
• Develop and manage communications activity and content that aligns with the wider marketing plan, with a particular focus on engaging self-pay patients
• Ensure that The London Clinic's brand and reputation is protected at all times, and manage any media coverage proactively and effectively
• Build and maintain relationships with journalists/media/influencers to support the effective distribution of content
• Identify new opportunities to bolster The London Clinic's profile through awards, patient reviews and case studies, and take responsibility for the delivery of award submissions
• Support and take the lead on creating content in service of business and/or brand objectives, ensuring high-quality output at all times
• Effectively manage the communications budget, along with any project-based budgets as needed
• Analytics and reporting - utilise analytics tools to measure effectiveness of activity, optimise accordingly and report on KPIs to senior stakeholders

Skills & experience

Essential

• Experience of working in a hospital/healthcare environment - private and/or NHS
• Significant experience in communications and PR, both strategy and execution, to build brand/reputation, increase engagement and drive new business
• Significant experience of managing press and influencer relationships in the delivery of new brand-building opportunities and the dissemination of content, including leading a press office
• Significant experience of content ideation and development, across different formats including website hubs, editorial and video
• Experience of managing and optimising social media channels, including developing social-first content
• Experience of growing communities and brand advocacy, such as via social media
• Experience of managing crisis communications
• Experience of developing highly engaging internal communications strategies, including fostering collaboration with different departments
• Impeccable copywriting and copyediting skills, able to flex to different editorial requirements, styles and tones

Desirable

• Experience of working both in-house and at a PR/communications agency at a senior level
• Knowledge of international markets, particularly the Middle East
• An understanding of litigation communications

Attributes

• Excellent interpersonal skills and the ability to develop positive internal and external relationships at all levels
• Creative and entrepreneurial ability to identify and develop new marketing and communications opportunities and partnerships
• Embraces and leads change, comfortable taking calculated risks, possessing high levels of resilience
• Highly organised with strong project management skills

Benefits

We offer a range of benefits including flexible working and great career opportunities. Our core benefits are:

• Private Medical Insurance
• Contributory pension scheme (total contribution up to 20%)
• 25 days holiday plus bank holidays
• Life assurance
• Travel season ticket loan
• Family friendly benefits
• A range of retail discounts
• Excellent career development; with clear career pathways and access to further education

We are committed to safeguarding and protecting all adults at risk, children and young people by implementing robust safer recruitment practices during our selection process. Pre-employment checks are undertaken in accordance with industry standards and regulations, and successful applicants may be required to undertake an Enhanced Disclosure via the Disclosure and Barring Service (DBS). If you would like further information about our safer recruitment policy then please contact a member of our recruitment team.

​The London Clinic is proud of its diverse workforce and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We absolutely welcome applicants from underrepresented groups; if you think you have the skills and experience for the job, please apply - we would love to hear from you regardless of your background.