About Marshmallow
We build financial products that accelerate the economic freedom for people who move across borders. We started with car insurance — insuring over a million drivers — and we’re scaling beyond. Tens of millions of people move countries each year, facing overlooked financial challenges. Our future is in building financial products around their needs to positively impact their lives.
How We Work
We’re really proud of the culture we’ve created. We push for progress every day, because we know that we’ll only hit big milestones by taking lots of smaller steps. We’re always open to helping our team mates, sharing our ideas, experience and knowledge to solve problems together. We take risks, think creatively and experiment relentlessly to meet our customer’s needs, and never pass blame when things go wrong. We encourage people at all levels to take ownership of their work, and to be bold in challenging how we do things. Everyone has a voice and the opportunity to make an impact.
And autonomy and ownership are only possible with clear direction. That’s why we collaborate to do in-depth planning twice a year, and make sure we leave with clear goals and objectives that flow from top to bottom. To make sure we’re as aligned as possible across functions, most of our work rolls up into three tribes; Acquisition, Retention & Claims. Each tribe has multiple teams embedded in it, working cross-functionally to do great work.
We’re so excited for all of the challenges up ahead, and we need more people to help us tackle them! If life at Marshmallow sounds like it could be for you, explore our Culture Handbook to find out more.
The Role
We’re at an exciting stage in Marshmallow’s journey, having just reset our marketing strategy to support the next phase of growth. Our new approach puts customers and advocates at the heart of our growth strategy – and we’re hiring a Community Manager to help bring this to life, starting with the Indian migrant community in the UK.
In this hands-on role, you’ll activate local communities through events, partnerships, and online spaces – building trust, sparking advocacy, and driving new customer growth. You'll be the connector between Marshmallow and Indian migrant audiences – ensuring we show up in the right places, through the right people, with the right message.
What You’ll Do
Local Community Activation
- Focus on key high-density Indian migrant communities (e.g. Southall, Leicester, East Ham, Birmingham)
- Build and nurture relationships with community leaders, small business owners, community groups, and community influencers
- Organise or sponsor local events, cultural festivals, and faith gatherings to grow brand presence
- Partner with trusted local hubs (e.g. mandirs, gurdwaras, shops, restaurants) to run activations.
- Distribute and track unique discount codes to drive customer acquisition at grassroots level
Online Community Engagement
- Monitor and engage in relevant forums, WhatsApp groups, Reddit, and social platforms popular with Indian migrants
- Seed content, promotions, and customer stories to drive online discovery and referrals
- Spot opportunities to partner with trusted creators and community voices
Partnerships & Sponsorships
- Work with the Brand Manager to identify and activate local sponsorships (e.g. cricket clubs, cultural and faith events, educational or language centres)
- Develop light-touch commercial relationships that help extend reach and build trust in community
Advocacy & Micro-Influencers
- Identify, recruit, and activate influential local leaders and advocates to promote Marshmallow and share discount codes
About You
- You are deeply connected to and culturally fluent in the UK’s Indian community (language skills a bonus)
- You are a natural relationship builder – outgoing, credible, empathetic, and locally present
- Have experience in community, field, local or grassroots marketing (with a consumer brand or startup)
- Understand the motivations and needs of new migrants and know how to meet them with practical, helpful marketing
- Are happy to travel regularly and operate outside of a standard 9–5 when needed (events, community gatherings, etc.)
- Are hands-on, proactive, and happy to get stuck into the operational side of community activation
Everyone belongs at Marshmallow
At Marshmallow, we want to hire people from all walks of life with the passion and skills needed to help us achieve our company mission. To do that, we're committed to hiring without judgement, prejudice or bias.
We encourage everyone to apply for our open roles. Gender identity, race, ethnicity, sexual orientation, age or background does not affect how we process job applications.
We're working hard to build an inclusive culture that empowers our people to do their best work, have fun and feel that they belong.
Recruitment privacy policy
We take privacy seriously here at Marshmallow. Our Recruitment privacy notice explains how we process and handle your personal data. To find out more please view it here.
