Content Copywriter (18-Month Fixed Term Contract)

Who Are We?

T&P is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

Are you a wordsmith with a knack for crafting engaging and effective copy? Do you thrive on bringing brands to life through compelling narratives across diverse platforms? We are seeking an ambitious and independent Content Copywriter to join our vibrant team, contributing to innovative campaigns for the client.

This pivotal role sits at the heart of our content creation, bridging strategic messaging with captivating storytelling. You will be responsible for developing original and compelling copy for a wide array of digital, social, web, video, and print channels, ensuring accuracy, grammar, and strict adherence to brand guidelines. If you're ready to make a tangible impact with your words and leverage cutting-edge tools like WPP Open for seamless content experiences, we want to hear from you.

Key Responsibilities:

Content Creation & Craft:

• Develop original and compelling copy for digital, social, web, video, and print platforms.
• Craft engaging headlines, persuasive body copy, and effective calls to action.
• Ensure accuracy, impeccable grammar, and strict adherence to brand guidelines and tone of voice.
• Adapt writing styles and messaging for different audiences and channels to maximise impact.

Integrated Campaign Collaboration:

• Collaborate closely with creative, strategy, and account teams on integrated campaigns from concept to execution.
• Actively contribute to brainstorming sessions, ensuring copy and visuals work seamlessly together.
• Develop a deep understanding and guardianship of The News UK brands, ensuring consistent and authentic messaging.

WPP Open & Continuous Improvement:

• Leverage WPP Open for audience data insights, specialist collaboration, and workflow streamlining to enhance content effectiveness.
• Stay updated on the latest content marketing trends, best practices, and emerging technologies.
• Continuously expand skills and knowledge in copywriting and digital content strategy.

Key Attributes & Skills:

• Ambitious & Independent: You are a self-starter with a strong drive to succeed, capable of taking initiative and managing your workload effectively with minimal supervision.
• Collaborative & Positive: You thrive in a team environment, building strong relationships and fostering a positive, can-do attitude. You are a natural team player who enjoys working with diverse groups.
• Strong Writing & Editing Skills: You possess exceptional written communication skills, with a proven ability to craft clear, concise, and compelling copy, along with meticulous editing capabilities.
• Understanding of Brand Voice & Storytelling: You have a keen understanding of how to translate brand identity into engaging narratives that resonate with target audiences.
• Adaptable: You are comfortable working in a dynamic, fast-paced environment and can adapt quickly to changing priorities and requirements.

T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.