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Title: Content Creator - Paid Media and UGC
Salary: Up to £30,000 + 20% Bonus and benefits
Location: West London - In office
Sector: Retail
Contact: [email protected]
We have partnered with an excellent retail and DTC brand who have taken their industry by storm. With a community-first approach, the brand is steeped in creativity, authenticity, and impact. As they are rapidly growing, they would love to hire a Content Creator with a flair for performance-driven storytelling and UGC style content to support their paid ad strategy across TikTok, Meta, and YouTube.
This role will require an individual who understands hooks to capture a customers attention in the first 3 seconds. Knows how to make people stop scrolling and click. You will be hands-on creating videos and visuals that feel organic but built to convert to purchase such as product demos, unboxing, real-world use cases and community driven content.
Key Responsibilities:
- UGC-style Video Production: Plan, shoot, and edit authentic-feeling content that mirrors the style of native platform creators.
- Ad Creative Development: Create high-performing, conversion-optimized content specifically for paid channels (Meta Ads, TikTok Ads, YouTube Ads).
- Test & Iterate: Collaborate with the performance marketing team to test content variations, formats, and hooks to drive better ROI.
- Content Strategy Support: Help shape the creative approach for product launches, evergreen campaigns, and seasonal moments with performance in mind.
- Talent & Creator Management: Occasionally brief and direct UGC contributors or influencers to deliver campaign-ready assets.
- Stay Trend-Obsessed: Monitor trends across TikTok, Instagram, and YouTube — jumping on relevant formats and styles quickly.
What You Bring:
- 2–3 years’ experience in content creation, ideally with a focus on DTC/eCommerce or performance marketing.
- Proven track record of creating content for paid social campaigns that perform.
- Skilled in mobile video editing tools (CapCut, InShot, Adobe Premiere Rush) and/or desktop editing suites.
- Strong understanding of ad best practices across TikTok, Meta, and YouTube.
- Bonus if you’ve worked with or sourced UGC creators and influencers.
What you'll get:
- Generous bonus scheme and holiday allocations
- Discounts on products and brands within the portfolio
- Anniversary gifts
- Private health insurance
- Collaborative culture and office environment
