Content Designer
Company
Location
London Area, United Kingdom
Posted At
7/30/2025
Advertise with us by contacting: [email protected]
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Description
About The Company
About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About The Role
A chat-first product, Cleo is right on the cutting edge of AI design, creating brand new technologies to capitalise on the remarkable recent advancements in this space.
As a Content Designer, you’ll be responsible for solving design challenges through words, concepts, systems, and terminology. At Cleo, this often means (but is not limited to) creating new chat experiences, helping train large language models on our uniquely irreverent tone of voice, and working alongside an incredible team to build one of the most powerful AIs in the world, with the unique personality to match.
Currently, we are looking for a Content Designer to join our New Bets teams, though you may also work on other areas of the app. You'd be potentially working across a few of the squads, working on rapid experiments to identify what resonates and what does not. Their mission is to diversify Cleo's business model by discovering, launching, and scaling new products that drive revenue and LTV, building on a strong core product to enable more scalable long-term growth!
Key Responsibilities
Attributes
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there’s anything we can do to accommodate your specific situation, please let us know.
Download the Test Flight
App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with CLEO. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with CLEO may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with CLEO's Candidate Privacy Notice
About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About The Role
A chat-first product, Cleo is right on the cutting edge of AI design, creating brand new technologies to capitalise on the remarkable recent advancements in this space.
As a Content Designer, you’ll be responsible for solving design challenges through words, concepts, systems, and terminology. At Cleo, this often means (but is not limited to) creating new chat experiences, helping train large language models on our uniquely irreverent tone of voice, and working alongside an incredible team to build one of the most powerful AIs in the world, with the unique personality to match.
Currently, we are looking for a Content Designer to join our New Bets teams, though you may also work on other areas of the app. You'd be potentially working across a few of the squads, working on rapid experiments to identify what resonates and what does not. Their mission is to diversify Cleo's business model by discovering, launching, and scaling new products that drive revenue and LTV, building on a strong core product to enable more scalable long-term growth!
Key Responsibilities
- Collaborating with product designers, researchers, analysts, and developers to create products that improve how people manage their money.
- Designing content for new conversational flows—whether that’s jokes for modes like roast and hype or creating financial insights to help people budget better or spend more wisely.
- Gathering and creating data to help train our large language model on Cleo’s distinct tone of voice.
- Analysing user asks to improve Cleo’s understanding of their questions and needs.
- Coordinating with researchers and product designers to identify limitations of our current tooling and helping to improve them.
Attributes
- Strong mentorship and team collaboration skills—you actively share best practices and help junior members grow.
- The confidence to champion your work and persuade stakeholders on UX writing decisions while knowing when to compromise.
- Exceptional communication skills—you can clearly articulate problems and solutions and give/receive constructive feedback effectively.
- A degree in an area related to English, Linguistics, Communications, Psychology, Business, Tech, etc
- A passionate writer, with an interest in writing for user-centred products
- A desire to learn, this is a varied role working closely with data scientists and AI, so an interest in new technologies is really important, though training will be provided
- A collaborative approach to writing - at least once a week we get together as a team to throw ideas out and try and write lines for the app
- An ability to adapt to different writing styles, voices and mediums
- Strong proofreading and editing skills
- Content Expertise: You’re a Content Design expert with a portfolio that demonstrates a mastery of writing for digital experiences.
- Tone and Voice: You know the Cleo tone of voice so well, it’s second nature. You understand the nuances of US audiences and can adapt language to resonate effectively.
- Technical Know-How: You’re confident using design language and terminology
- Strategic Thinking: You align Content Design with company OKRs and proactively connect your decisions to Cleo’s broader strategic goals.
- Data-Driven: You use evidence, data, and research to inform your writing decisions.
- A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
- A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
- Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
- Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
- Company-wide performance reviews every 6 months
- Generous pay increases for high-performing team members
- Equity top-ups for team members getting promoted
- 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
- 6% employer-matched pension in the UK
- Private Medical Insurance via Vitality, dental cover, and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
- We'll pay for your OpenAI subscription
- Online mental health support via Spill
- Workplace Nursery Scheme
- And many more!
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there’s anything we can do to accommodate your specific situation, please let us know.
Download the Test Flight
App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with CLEO. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with CLEO may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with CLEO's Candidate Privacy Notice
Advertise with us by contacting: [email protected]
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