Content Marketing Manager

Reporting To: Head of Revenue Operations

Department: Marketing

Salary: £42,000

Location: Hybrid

Hours: 37.5 hours per week

Why Join Kallidus

People are at the heart of everything we do and the key to our success, so it’s important that we recruit individuals who share and represent our values. Curiosity, integrity, collaboration – these are the values we live by. You need to ask questions and to find out why. You need to be true to your word. And you need to be proud to be part of something bigger, working with others will come naturally to you. At Kallidus, we champion our people’s success.

Kallidus helps our customers nurture a culture of self-led learning and ensures compliance with a user-friendly learning platform that makes learning simple and effective, whilst also driving performance with continuous feedback, goal tracking and flexible reviews.

Can you see yourself helping us take our growth to the next level? We invite you to come and discover for yourself the exciting future ahead of you.

About the Job

We are looking for a Content Marketing Manager who can cut through the noise. You’ll create toolkits, ranging from whitepapers to eBooks and guides, all designed to drive traffic to our website through SEO and GEO-optimised copy. You’ll work alongside our established Content Marketing Manager, adding strategic depth and extra bandwidth to the team.

This is an individual contributor role, perfect for an experienced B2B content marketer who thrives on storytelling, knows how to influence buyers through content, and wants to shape the conversation in a competitive market.

Help position Kallidus as the go-to voice in compliance, upskilling, and performance-led learning.

Key Responsibilities and Accountabilities

• Strategic Asset Creation: You will create high-value external assets, including eBooks, brochures, one-pagers and whitepapers, as well as internal assets used throughout the buying process, such as proposals and onboarding documents. You’ll support our existing Content Marketing Manager on thought leadership content where needed and work with our Product Marketing Manager to ensure each asset has strong, clear messaging that compels prospects to take action.
• Website Page Copy: Our website defines who we are. It needs to convey how we accelerate compliance, build skills, and drive performance. Working with our Content Marketing Manager and Product Marketing Manager, you will ensure all website copy – new and existing - is SEO and GEO-optimised, clearly communicates our company value proposition, and highlights key features and benefits of working with Kallidus.
• Case Studies: Our customers have great stories, and we want to showcase them. Working with our Content Marketing Manager, you’ll create SEO and GEO-optimised case studies that highlight key features and show real ROI. You’ll also suggest ways to improve our case study process so each one we publish is stronger than the last.
• Paid Ad Copy: Working alongside our existing Content Marketing Manager, with support from our Product Marketing Manager, you’ll write ad copy that resonates with target audiences. You’ll ensure our competitive differentiators are clear (where relevant) and align with our internal copy methodology to maximise engagement.
• Event Copy: As a team, you’ll collaboratively work to ensure all copy in relation to events (in-person and virtual) are SEO and GEO-optimised, well-written and provided in advance of the launch phase of our campaign framework. You’ll also share responsibility for producing quality post-event assets to tight deadlines.

Key Skills and Knowledge

• 5+ years of B2B content marketing experience, ideally in SaaS, Learning Tech, or compliance-related sectors
• Proven track record developing long-form strategic content that drives awareness and influence
• Experience with SEO and keyword research to drive organic traffic
• Ability to craft persuasive narratives tailored to senior decision-makers.
• Ability to repurpose content across formats (i.e. webinar to ebook; blog to video)
• Comfortable working in a collaborative, cross-functional marketing environment.
• Strong Project Management skills (i.e. use of Asana, Monday.com)

Behaviours Relevant to this role

Inclusive

Considerate, consistent, fair, self-aware, tolerant, builds trust, celebrates others, speaks up when something isn't right

Delivery focused

Gains clarity on what's required, manages time, prioritises workload, acts at speed, high productivity, delivers on commitments & expectations

Influential

Influences sideways and upwards, adapts tone to suit audience, builds & expands network, assertive, growing in confidence, pushes back

Collaborative

Leads by example, acts as a role model for wider team, welcoming, gives space and time, actively supports, relatable

Resilient

Welcoming & supportive of change, knows limits & when to escalate, willing to be challenged, positivity

Solution Driven

Makes smart choices, takes measured risks, works independently, pragmatic, takes ownership, sees the right direction

Ambitious

Thirst for wider knowledge, expert focused, continuously learning, identifies patterns, cascades knowledge, builds their own story

Innovative

Questions what's gone before, thinks laterally, shares new ideas outside the norm, adapts to situations with creativity

Entrepreneurial

Questions inefficiencies, understands business context, challenges gaps & our methodologies, thinks beyond their role, asks "what if"?

What’s in it for you

• Life Insurance
• Workplace Pension Scheme
• Private Medical Insurance
• Dental, Optical and Audio Cover
• 26 days holiday increasing to 28 with service
• Birthday holiday
• Holiday Trading
• Benefits Portal
• Cycle to work scheme
• Employee Assistance Programme
• Family Friendly benefits
• Hybrid Working
• Home Office set up assistance

How we collaborate:

• Fun Team Days
• Employee Success Awards
• Employee Service Awards
• Team of the Quarter
• Equal Voices Committee
• Wellbeing Committee
• Volunteering Committee

Equal Opportunities

Our people are the heart of our success, and diversity is what drives that. Kallidus positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, region or belief, marital status, pregnancy or maternity.

Diversity brings innovation and creativity through different views, backgrounds, and opinions; as a people-first organisation, it’s crucial that our teams reflect global diversity.

Kallidus is a proud member of the Disability Confident Employer scheme. We work hard to build an explicitly inclusive space where everybody belongs. Kallidus is a supportive, caring, and enjoyable working environment for all our people, and we are committed to furthering the diversity of our teams.