Description
Amazon Business is seeking an enthusiastic and self-directed, Content Marketing Manager for France to work closely with Amazon Business stakeholders to create and localize marketing content (blogs, customer stories, videos, webinars, event messaging, etc.) designed to increase engagement with prospects and customers across the various stages of the buyer’s journey, including value propositions and key messaging frameworks by (sub)vertical/industry and solution. This role will work in a highly matrix organization, partnering with the EU marketing teams to identify and deliver actionable ways to increase adoption of solutions by various customer segments via multiple channels.
The ideal candidate is a strong writer, fluent in both English and French, earns trust through performance and relationship building, and thinks strategically and analytically about customer challenges and how to align our messaging. This individual will also assess content gaps and work to build assets to fill those gaps for the local French market. The right candidate should have a strong record of delivering results timely and effectively.
You will be part of the Amazon Business EU Marketing team, responsible for Amazon Business’ messaging in France and will work closely with product marketing and marketing partner teams including digital, field, and regional marketing.
This role will be located in London, UK and requires presence 5 days in the office.
Key job responsibilities
- Own end-to-end content creation and distribution across multiple channels (blog, social, email, web, sales enablement, B2B events (virtual and in person). Exceptional writing and editing skills are required.
- Produce high-quality content for website, ensuring all content is consistent in tone, style, and quality, adhering to brand guidelines and optimising for SEO
- Develop and execute comprehensive content marketing strategies aligned with business objectives and customer needs
- Lead data-driven content optimisation through analytics and testing
- Manage editorial calendar and content production workflow
- Drive thought leadership initiatives through white papers, case studies, and industry research
- Develop and align customer journeys with relevant content, campaigns, activities, and initiatives for each solution and ensure cross-functional Amazon Business teams are aligned to these journeys.
- Identify and package relevant marketing materials based on defined customer journey maps with the objective of helping new customers progress through their procurement lifecycle.
- Apply content and product marketing best practices for each customer segment and identify opportunities to improve the customer experience across multiple channels and teams. Build strong relationships across with Global and Geo (North America, Europe and Asia Pacific) Marketing teams to ensure efforts are aligned with other content strategies and objectives, including localising geo-relevant content.
- Provide clear, consistent, and frequent communication to stakeholders to ensure clarity on content activities, status, goals, and results.
Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance.
- Assess content gaps and work to build assets to fill those gaps. The right candidate should have a strong record of delivering results timely and effectively.
- Create and manage content calendars and pipelines, ensuring timely delivery of relevant and engaging content across audiences
About The Team
We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Our customers include all type of businesses ranging from individual professionals to small businesses to large institutions (and everything in between). Our business customers have different needs than the traditional Amazon customers so we are reinventing everything from how we display our selection, price our products, and provide the right customer experience.
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- Experience creating visual assets for digital, mobile, and social
- Experience building, executing and scaling cross-functional marketing programs
- Business fluent in English and French
Preferred Qualifications
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing or working within cross-functional marketing and creative teams
- Basic knowledge of Salesforce and Pardot preferred
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Company - Amazon Business EU Sarl, UK Branch - P97
Job ID: A2914677
