Content Marketing Specialist - Copy

Job Specification: Content Marketing Specialist - Copy 

Company: Keplin Group 

Location: Office-based/Hybrid 

Position Type: Full-time 

Salary: £30,000 + per annum subject to experience. 

We are seeking a talented and creative Content Marketing Specialist to join our team at our UK office. This is a unique opportunity for a passionate wordsmith to shape the voice of our brand and make a significant impact on our marketing and communication strategies. 

Key Responsibilities 

• Content Creation: Write compelling, SEO-optimised content for a variety of platforms, including websites, product listings, catalogues, brochures, email campaigns, and social media. 
• Product Descriptions: Craft persuasive and benefits-driven product descriptions that align with Keplin Group’s value-driven ethos and resonate with both B2B and B2C audiences. 
• Brand Development: Maintain a consistent tone of voice that reflects Keplin’s commitment to affordability, quality, and sustainability across all communication channels. 
• Marketing Materials: Develop engaging marketing content, including SEO Optimized blog posts, case studies, press releases, and ad copies to establish thought leadership and build brand authority within the niche. 
• On-Page SEO Content: Craft compelling meta descriptions, title tags, and SEO copy to maximize search engine ranking and click-through rates. 
• Sales-driven Content Creation: Write impactful content that guides customers through the sales funnel and drives lead generation. 
• Ad Copies: Build content for ad campaigns that enhance visibility, generate qualified leads through digital ads and increase CTR for ads on all platforms. 
• Collaboration: Work closely with cross-functional teams, including marketing, design, and product development, to ensure messaging aligns with business objectives. 
• Proofreading and Editing: Ensure all content is free of errors, grammatically correct, and adheres to Keplin’s brand guidelines. 
• Research: Stay up-to-date with industry trends, competitor analysis, and audience insights to inform content strategy and identify new opportunities. 
• Innovation: Develop creative ideas for campaigns and marketing materials that drive engagement and showcase Keplin Group as a leader in the FMCG industry. 

Skills and Qualifications 

• Proven Experience: Minimum of 2-3 years of professional copywriting experience, preferably within the retail, e-commerce, or FMCG sectors. 
• Exceptional Writing Skills: A strong command of English with impeccable grammar, spelling, and attention to detail. 
• SEO Knowledge: Familiarity with search engine optimisation best practices and keyword research tools. 
• Creative Thinker: Ability to generate innovative ideas and translate them into compelling content that captures attention and drives action. 
• Conversion-Focused Copywriting: Expert in creating content optimised for each stage of the sales funnel, including high-performing copy for Google Ads, social media ads, and paid campaigns. 
• A/B Testing Proficiency: Experienced in conducting A/B tests to optimise content for email campaigns, and ads for maximum performance. 
• Strategic, Data-Driven Approach: Leverages data insights and strategic thinking to craft impactful, results-driven content. 
• Adaptability: Comfortable writing for diverse audiences, from B2B corporate partners to everyday consumers. 
• Team Player: Strong interpersonal skills with the ability to collaborate effectively across departments. 
• Organisation: Excellent time management skills with the ability to handle multiple projects and meet deadlines. 
• Tech-Savvy: Proficient in Microsoft Office, content management systems (e.g., WordPress), and marketing tools. 

Desirable Skills 

• Experience in writing for product catalogues, instruction manuals, or packaging. 
• Knowledge of the FMCG or wholesale sector. 
• Proficient in using tools like SEMrush and Ahrefs for keyword research and optimisation. 
• Knowledge of platforms like Omnisend, Klaviyo, and Mailchimp for creating and managing email flows would be preferable. 
• Media Relations: Experience in building relationships with trade or consumer media is a plus. 

 Why Join Keplin Group? Let’s Talk Benefits!

At Keplin Group, we’re all about fostering growth, both for our company and our team members. Here’s what you can look forward to:

• Competitive Salary: We offer a competitive salary to all employees tailored to your experience and skill set.
• Flexible Workdays: Enjoy the option to work from home during your work week, helping you maintain a great work-life balance.
• Generous Holiday Allowance & Pension Scheme: We believe in rewarding hard work with ample time to recharge and a pension plan to support your future.
• Casual Dress Code: Dress comfortably and feel at ease at work. We value what you bring to the team, not just what you wear.
• Growth & Development: Keplin Group is invested in your future. From hands-on experience to training and mentorship opportunities, we support your career development.
• Team Building & Positive Culture: Join a team that knows how to work hard and have fun together! We organise monthly team-building events to keep our work culture vibrant, connected, and enjoyable.

At Keplin Group, every team member’s contributions directly fuel our success. This is more than a job – it’s a chance to be part of a collaborative, driven team where your ideas and insights, your goals and ambitions are valued and where you can make a tangible difference every day working for one of the UK's fastest growing businesses and elevate your career with multiple opportunities to progress in your chosen field in a short amount of time.