Content Strategist Weekend, India Focus (Contractor)

London, England, United Kingdom

6/3/2025

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

Please note this role includes weekend shifts

Location:

Reddit is continuing to grow our teams with the best talent. This role is completely remote friendly.

Team Description

The curation team members are the tour guides of Reddit. Welcoming new users and helping them discover where they belong and in the process supporting the growth of smaller unknown communities. As a member of this team, you will help improve Reddit’s content understanding and make a big impact on content experiences across all of Reddit.

Role Description

While based in the UK, this role will be focusing on India and neighboring countries. You will map Reddit by contextualizing and identifying relationships between subreddits and posts based on culture, trends, audience, genre and/or theme. You will create categories and label subreddits and posts to improve Reddit’s content understanding, resulting in better ML recommendations. You must be available to work Saturdays and Sundays and you can choose 2 weekdays to not work at your discretion.

Responsibilities

• Partner with India Content Lead to implement content strategy.
• Drive Reddit’s understanding of different communities, content and audiences in India and APAC.
• Understand policy and labeling guidelines and execute accurate labels based on those guidelines.
• Content labeling (maintaining the accuracy and coverage of our community topics and ratings).
• QA of Machine Learning results and creation of data-sets for Machine Learning training.
• Identifying common patterns in datasets and document insights based on labeling observations.
  
  
  

Required Qualifications

• Native language proficiency and cultural knowledge of India.
• Experience with investigating, reviewing, or assessing digital content.
• Deep knowledge of and passion for Reddit, internet culture and online trends.
• Strong understanding of news, sports, cinema, business and cultural events
  
  
  

Bonus Points

• Language capabilities in Tamil, Telugu, Malayalam, Marathi, Bengali, and Kannada
• Experience as a successful content creator/curator/social media manager for TikTok/YouTube/Instagram.
• Experience as a moderator on Reddit.
  
  
  

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.