Copywriter

Company Description

At Keplin Group Limited, we prioritize excellence and customer satisfaction by ensuring our products meet the highest quality standards. Utilizing our connections in the import and distribution industries, we offer competitive pricing and efficient delivery. Our comprehensive range of services includes designing innovative products, compliance checks, and top-tier logistics. We are dedicated to helping our clients excel in the dynamic business landscape with streamlined delivery processes and cost-effective solutions.

Role Description

Are you a detail-driven copywriter who can switch seamlessly between lifestyle storytelling and technical accuracy? At Keplin, we’re looking for a versatile and commercially minded Copywriter to join our growing team — someone who understands how to write copy that not only sells but also complies with both D2C and B2B standards across a wide range of product categories.

What you will do

As our in-house Copywriter, you’ll craft compelling, compliant, and conversion-friendly content across all touchpoints — from packaging to product listings. You’ll work closely with the buying, creative, and marketing teams to deliver copy that’s on-brand, optimised, and legally sound for both direct-to-consumer and business-to-business audiences.

Your day-to-day will include writing and refining:

·      Product Page & Web Copy – Informative, engaging content tailored to each category

·      SEO Copy – Search-optimised text that supports visibility and ranking

·      Packaging Copy – Accurate, consumer-friendly messaging in line with UK regulations

·      Instruction Manuals – Clear, concise user guides with a focus on usability

·      Blogs & Backlink Articles – Value-led content supporting our digital growth strategy

·      Press Releases – Professional external communications for product launches or brand updates

You’ll also work alongside compliance and product teams to ensure all copy adheres to relevant legal, safety, and labelling standards, especially for categories like health & wellness, electricals, and pet care.

What We’re Looking For

·      Strong copywriting experience across eCommerce, packaging, and product content

·      A working knowledge of D2C and B2B compliance requirements (e.g. legal disclaimers, product safety

info, correct pack copy, claims regulations)

·      Excellent written English with flawless grammar and proofing skills

·      Ability to switch between tones for different product categories and customer types

·      Confidence writing long- and short-form content: from manuals to blog posts

·      Strong understanding of SEO copy principles and best practice

·      Comfortable working across multiple briefs and priorities in a fast-paced environment

·      Bonus: Experience writing for lifestyle, home, pet, or electrical categories

This is a full-time hybrid role for a Copywriter, located in Uxbridge. The Copywriter will be responsible for creating and editing press releases, developing communication strategies, writing marketing copy, and ensuring content is proofread and error-free. The role involves collaboration with various teams to ensure brand consistency and effective messaging.

Qualifications

• Bachelor's degree in English, Journalism, Communications, Marketing, or related field
• Proficiency in Writing, creating Press Releases, and Communication
• Marketing skills and understanding of marketing strategies
• Strong Proofreading skills and attention to detail
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Experience in content creation for various platforms

Ready to Apply?

Send us your CV, writing samples, and a quick intro telling us why you’re a great fit for Keplin. We can’t wait to hear from you!