Copywriter

We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

As a copywriter, you will have a passion for storytelling, strong grasp of brand of voice and the ability to tailor messaging across various digital platforms and customer segments. You will write engaging, effective, high-quality copy for all digital channels, in the right tone and to deadlines. You will interpret copy briefs, understand project requirements and, where appropriate, challenge the status quo to ensure relevance. You will work closely with cross-functional teams in Digital, including designers, product and CRM managers, to ensure copy aligns with wider Digital and product strategies.

We’re especially looking for talented wordsmith, and grammar police who is integral in bringing the rich, authentic stories we have across our brands to life. You will have a knowledge of digital marketing methods with a focus on content and SEO, along with excellent project management skills.

You’ll have the confidence to have robust discussions around the worth and won’t settle for anything that’s not great.

Perhaps most importantly, you will be part of building a culture of curiosity, craft and creative energy. The Creative & Content team should feel like the epicentre of creative fizz at Pentland Brands.

WHAT DOES THIS ROLE DO?

As our Copywriter you will be responsible for:

• Writing simple, engaging, and high-converting copy for website content, blogs, emails, and social media posts
• Be adept at varying the voice, style, and other characteristics of messaging based on the brands, or target audience
• Stay current on the appropriate style guidelines and brand voice across all Pentland Brands for consistent messaging
• Use data and analytics to measure the effectiveness of writing, and make adjustments as needed.
• Raise the bar continually by identifying fresh and interesting angles and writing copy that connects with a desired audience and drives action.
• Maintain up-to-date knowledge of communications and industry trends
• Edit your own and others' writing
• Work alongside designers and content creators to ensure that the visual elements complement the words
• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
• Writing brand and seasonal messaging for website and emails
• Working with Digital and CRM teams to review and analyse email performance and learn from results to improve campaign copy, messaging and structure
• “Chefs at the pass” – Quality control of all the work that leaves C&C and brand guardianship across our brilliant brands, ensuring brand consistency and coherence in everything we produce.

WHAT DO I BRING TO THE ROLE?

To stand out in this role, you should have the following skills and experience:

• Confident and versatile copywriter with a flair for creating simple, engaging, and high-performing content across digital channels.
• Strong grasp of tone of voice and can adapt writing style to suit different brands and audiences, always ensuring consistency and clarity.
• A data-informed approach, using insights to continuously refine and improve messaging.
• Curious, proactive, and always looking for fresh ways to connect with audiences and drive action.
• Comfortable working at pace, you thrive in collaborative, creative environments and take pride in delivering high-quality content, even to tight deadlines.
• Excellent editing skills — both your own work and others’ — and a sharp eye for detail.
• Ability to work closely with designers, content creators, and marketing teams makes you a trusted and valued part of the creative process.

WHAT’S IN IT FOR ME?

• Competitive Salary + discretionary bonus
• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family-Friendly Benefits: Generous enhanced parental leave policies
• Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.