Creative Producer

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

About this role

London Home/Hub 3 days at our Canary Wharf office

Ready to create scroll-stopping work?

This is a hands-on, creative, social-first role. You’ll turn briefs into standout concepts, script compelling videos, support and lead production, and ship culturally sharp work that resonates with UK Gen Z across TikTok, YouTube Shorts, Instagram, Snapchat, Facebook and X.

What you’ll do

• Generate innovative, social-first concepts for branded and editorial campaigns.
• Translate client briefs and strategy into clear creative propositions and treatments.
• Lead/participate in brainstorms; develop ideas into audience-facing formats and videos.
• Spot reactive opportunities tied to UK youth culture, trends and viral moments.
• Write scripts across formats (vox pops, docs, entertainment, comedy), plus shot lists and shoot briefs.
• Act as the lead creative on shoots; protect the concept and direct for impact.
• Plan cross-platform activations tailored to each channel’s mechanics.
• Collaborate with Producers, Editors, Talent Managers, Commercial, Editorial, Marketing and Insight.
• Brief and deploy Creators vs Influencers vs Talent appropriately.

What you’ll need to succeed:

You’re an experienced Social First Creative from a social‑first agency or digital publisher environment.

You’re equal parts big‑idea and hands‑on shaping decks, storyboards, scripts and edits, confidently selling the story to teams and clients, directing on set, partnering with production and post, and edit producing right through to polished delivery.

You’re platform‑native across TikTok, Instagram, YouTube Shorts, Snapchat, Facebook and X.

You use data and insights to sharpen hooks, lift retention and drive organic growth. You live youth culture, internet trends, pop culture. Stay calm under pressure and juggle multiple projects at pace, collaborating brilliantly with commercial, production, editorial, marketing and insight.

You’re curious about if not already using generative AI for smarter creation, comfortable crafting standout decks in Adobe, Google, Canva or PowerPoint, and familiarity with Adobe Creative Suite (especially Premiere Pro and After Effects) is a plus. A top‑line grasp of budgets and schedules, and basic camera skills, will set you up nicely.

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
• Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest-free loans - including for season tickets and technology.

Additional Information

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.