CRM Executive (App) | Cult Beauty

CompanyTHG

LocationLondon, England, United Kingdom

Posted At10/31/2025

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Description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Who is Cult Beauty?

Well, we’re a beauty-obsessed team who share a common goal — to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status quo — both in our industry and society.

Why be a CRM Executive at THG Beauty?

We’re looking for a proactive and results-driven CRM Executive to support the Senior Loyalty Manager in delivering a successful growth strategy for the Cult Beauty mobile app. With a commercial and creative mindset, you’ll work with multiple marketing channels to encourage new downloads, drive app revenue, and deliver engaging push notifications & exclusive app content. Responsible for the daily management of the app, this is a unique and exciting opportunity to join the CRM team during a key period of growth.

As CRM Executive, you’ll:

Commercial Activities:

Support execution of the CRM Marketing Calendar to deliver app & push notification revenue targets
Manage the end-to-end process for push notifications, including copy-writing, scheduling and reporting to drive optimisation and engagement
Brief, build and schedule app-specific emails, ensuring accurate, consistent and timely completion of the builds
Work with key marketing channels to support app-specific moments and offers
Identify opportunities to promote app downloads and encourage push notification opt- ins across multiple channels, with a particular focus on optimising BAU emails & strategic CRM workflows Maintain and develop app exclusive content via the Insiders page
Collaborate with Retail Media to support app-exclusive launches, key NPD and new brands via the app, as well as competitions with our brand partners
Build relationships with the wider THG team to activate elements of the app roadmap
Support the wider CRM team with daily email checks and scheduling

Reporting:

Daily reporting of app & push notification performance, drawing conclusions and actionsfrom data

Focused reporting on push notification performance to inform strategy

Present findings to the wider business both verbally and via email

Ongoing awareness of competitor activity

What skills and experience do I need for this role?

Minimum 12 months experience in a marketing or CRM role
Strong understanding of e-commerce marketing and the beauty industry
Digitally-minded with an innate understanding of mobile apps
Able to confidently draw conclusions and recommendations from data and results
Strong communication and presentation skills both written and verbally
Pro-active and able to show initiative
Proven ability to work quickly and effectively whilst keeping high standards
Great attention to detail
Excellent organisational skills
App experience preferred but not essential
CRM experience preferred by not essential

What’s in it for me?

Career Development

Access bespoke development programmes that have been designed and developed by our in-house L&D team.
Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

25 days annual leave plus bank holidays.
Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
Enhanced maternity and paternity pay, depending on length of service.
Up to 10 days compassionate leave.
Buy back up to 3 days each year.
Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

Access face-to-face and virtual appointments with our in-house GP.
Access our in-house CBT therapist.
Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
Up to 50% staff discount on THG brands.
Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.