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POSITION: CRM INTERN (1 YEAR)
DEPARTMENT: CRM
LOCATION: CENTRAL LONDON
REPORTS TO: CRM MANAGER
DIRECT REPORTS: NONE
PURPOSE OF THE ROLE
The CRM Intern will support the CRM & Clienteling team’s ambition to grow Email Marketing Communications and enhance the Guerlain&You Loyalty Programme.
The main purpose of the CRM Intern is to support the CRM & Clienteling Executive with the deployment of Guerlain UK’s e-newsletters, with the aim to increase email communications and meet the channel’s commercial targets.
The CRM Intern will also assist with the operational management of the omnichannel Guerlain&You loyalty programme.
The role will suit someone who is passionate about marketing communications and enjoys being hands-on in executing projects from briefing through build, to deployment stage.
The ideal candidate will possess a desire to get involved in operational, yet creative, tasks and be tech-savvy, willing to learn and adopt use of various tech platforms. Good communication and collaboration skills are also essential to successfully manage projects involving internal Guerlain UK departments and the Central teams in Paris. Most importantly, they’ll be passionate about delivering an exceptional client experience in an iconic luxury beauty brand.
Communications - Support the CRM & Clienteling Executive with the deployment of Email Communications:
- Prepare email briefs, adapting global assets to suit the UK market context
- Use email creative tools to update email creatives, managing workflow from briefing, to approvals, proofing, to deployment
- Work with communications agency supporting with Adobe Campaign to broadcast emails
- Report on email performance using Google Analytics and CRM BI
- Competitor and email trends analysis (ad hoc)
Loyalty Programme - Assist the CRM Manager with day-to-day operations to deliver an excellent client experience of the Loyalty Programme instore and online
- Manage weekly loyalty gift orders, CRM loyalty stock inventory and track deliveries to support Retail team with loyalty programme instore
- Handle customer queries from Client Services/Retail team/Ecommerce and respond in timely manner
Clienteling Projects Support
- Assist CRM & Clienteling Executive with deployment of tailored gifting agenda for top clients
Profile
PERSON SPECIFICATION Key Competencies/Technical Skills Highly competent in MS Office suite (Excel, PowerPoint, Word) Adept at learning and using new technical tools (Dartagnan) Experience with Adobe Campaign desirable but not mandatory Strong language and communication skills Client-centric (previous CRM /customer services / retail experience desirable but not mandatory) Analytical mindset Solutions-seeker Profile Strong experience in/ aptitude for operational tasks (logistics, client relations) Demonstrable knowledge of luxury industry, interest in CRM Highly organised and solution-oriented, with exceptional eye for detail Adaptable, resilient Strong numeracy and analytical skills Previous experience in CRM / Email Marketing desirable, but not mandatory Fluent in English (mother tongue)
Additional Information
POSITION WITHIN THE ORGANISATION
Reports to
Direct Reports
Internal Interactions:
- Guerlain UK Marketing team
- Guerlain UK Retail Team
- Guerlain UK Logistics team
- International Guerlain CRM team (Paris)
- International Guerlain Client Services team (Paris)
External
- CRM Agency
- Print suppliers
