Please note that we are unable to offer visa sponsorship at this time, so candidates must already hold the right to work in the UK without any assistance.
CRM Manager
We’re looking for a strategic and hands-on CRM Manager to shape the future of customer engagement at Checkatrade. This is a career-defining opportunity for someone ready to build world-class lifecycle campaigns, grow our app audience, and deliver multi-channel journeys that truly resonate with our customers.
At Checkatrade, we’re a tech-first, fast-paced, and rapidly scaling digital business. With millions of users and a household brand, we’re transforming how homeowners connect with quality tradespeople. We need someone who can thrive in a dynamic environment, think creatively, and get under the skin of our customers to deliver outstanding CRM initiatives.
Location: London, Kings Cross. Hybrid working applies.
Where do you fit in?
As our CRM Manager, you’ll take the reins of our CRM strategy – combining technical mastery of Braze with creative vision to deliver unmissable customer journeys across email, SMS, push, and in-app messaging. You’ll own and shape the CRM roadmap, building new lifecycle campaigns that not only engage but grow our app audience and elevate our CRM channel mix. Every campaign you touch will set the gold standard for quality and creativity, backed by weekly reporting and data-led optimisation to ensure we’re always ahead of the curve.
In your first 6–12 months, you’ll get under the skin of our customer journey and product, supercharge our existing communications, and launch automated lifecycle programs that are both innovative and impactful. You'll embed booking growth and app-first thinking across every customer touchpoint, extend our CRM influence with bold, innovative ideas, and champion a test-and-learn mindset that delivers smarter segmentation, standout creative, and transformative results. Working closely with our Marketing, Product, Engineering, and Data teams, you’ll have the freedom to create customer-first campaigns that truly shape engagement and growth at scale.
What do you need to succeed?
- Experience in a CRM leadership role with both strategic and technical expertise.
- Deep knowledge of Braze (or similar CRM platforms like Salesforce or Optimove).
- Strong HTML, CSS, Liquid logic, and SQL skills to build personalised, responsive campaigns.
- Proven track record in multi-channel campaigns (email, SMS, push, in-app) and automated lifecycle flows.
- Experience driving app audience growth and lifecycle optimisation.
- Passion and curiosity - able to “become the customer” and craft journeys that connect.
- A self-starter who can think autonomously and thrive in a tech-first, fast-moving environment.
- Comfortable with weekly reporting, performance analysis, and data-led decision-making.
What’s in it for you?
- The chance to own and shape CRM strategy at a household name brand.
- Work with a cutting-edge martech stack and best-in-class tools like Braze.
- A role where you’ll see your work directly grow app engagement and customer loyalty.
- A fast-paced, collaborative culture where innovation is celebrated.
- Excellent salary and benefits, including annual bonus, healthcare cash plan, discounts, tech and cycle perks, and more.
- Hybrid flexibility to suit your lifestyle.
About Us
We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.
We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
