CRM Manager – Salesforce Marketing Cloud Specialist

Location: Harley Street, London

About the company:

With perhaps the strongest regulatory framework in the world to protect the fertility patients, as well as to ensure safe handling, tracking and tracing of all reproductive cells, the UK has become a global centre for innovation and a growing global destination for fertility services. With the extended long-term storage now allowed up to 55 years, the need for biorepository grade specimen management has never been more urgent.

JD Healthcare is one of the UK’s leading private healthcare companies, within the fertility sector, with premier locations at London’s famous Harley Street and London Bridge. Our brands (London Women’s Clinic, London Egg Bank, London Sperm Bank and Kind) have helped thousands of people start families over the years.

About the Role

We are looking for an experienced and motivated CRM Manager specialising in Salesforce Marketing Cloud to join our growing marketing team at one of the UK’s leading fertility clinic groups. You will be the in-house expert responsible for planning, building, optimising, and reporting on all marketing automation and CRM activity using Marketing Cloud tools.

This is a pivotal role that sits at the intersection of Marketing, Enquiries and Operations teams, designed for someone who is equally comfortable with technical execution, data analysis, and strategic thinking. Your work will directly influence customer journeys, marketing performance, and business growth.

Key Responsibilities

Marketing Cloud & CRM Strategy

• Own and manage the Salesforce Marketing Cloud platform across all brands
• Design and implement automated customer journeys and lifecycle campaigns across email, SMS, and push notifications using Journey Builder, Automation Studio, and Einstein
• Define, test, and optimise campaign performance (e.g. A/B testing, dynamic content, segmentation)

Audience Management & Data Integrity

• Develop and manage contact data models, segmentation strategies, and audience creation for personalised communications
• Maintain data cleanliness, ensure GDPR compliance, and monitor consent and unsubscribe processes
• Identify and resolve data discrepancies or integration issues with other systems (e.g. Infinity, CMS platforms)

Performance Reporting & Insight

• Track and report on key metrics such as engagement, conversion, and retention across CRM channels
• Use Marketing Intelligence dashboards to deliver actionable insights and performance recommendations to the wider marketing and commercial teams

What We’re Looking For

• 3+ years experience managing Salesforce Marketing Cloud in a hands-on role
• Deep technical knowledge of Marketing Cloud tools: Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Marketing Intelligence
• Experience integrating Marketing Cloud with wider business systems (e.g. Salesforce CRM, CMS platforms, call tracking tools)
• Strong understanding of data management, GDPR, segmentation and campaign targeting best practices
• Confident using Excel and data analytics tools to manipulate and analyse datasets
• Excellent communication and stakeholder management skills—comfortable liaising with technical and non-technical colleagues
• Experience with other CRM platforms (e.g. Hubspot, Pardot, or Marketo) is a bonus

Why Join Us?

You’ll play a key role in shaping and delivering a best-in-class CRM function for a purpose-driven organisation making a real difference in people’s lives. With significant growth ahead, this is an opportunity to step into a role where your technical expertise and ideas will have direct impact, and be valued.

This role requires on-site attendance, with employees expected to work from the office five days per week. Applicants should be able to commit to this working pattern.