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This exciting opportunity can be based at either Doncaster Racecourse or Lingfield Racecourse.
About the role:
We’re looking for a motivated and detail-oriented CRM Marketing Executive to support our customer marketing efforts. In this role, you'll help manage and deliver email campaigns, maintain customer data and support wider CRM activities to improve customer engagement and retention across our racecourses.
Responsibilities
- Assist in the creation and sending of email campaigns, ensuring content is accurate and on brand
- Help build and manage customer lists and segments based on behaviour, preferences and demographics
- Support the setup of automated email journeys (e.g. welcome emails, post-event follow-ups, re-engagement emails)
- Monitor and report on key email metrics such as open rates, click-through rates, and unsubscribes
- Assist with A/B testing of email subject lines, content and layouts to improve performance
- Work with the wider marketing team to make sure emails are aligned with campaign goals and timelines
- Help keep the CRM database up to date and ensure customer data is accurate and clean
- Learn and follow best practices around data protection and GDPR compliance
- Stay up to date with CRM and email marketing trends and tools
The person we are looking for as a CRM Marketing Executive has…
- Some experience in a marketing or CRM-related role (internships or placements welcome)
- Basic understanding of email marketing and customer communications
- Familiarity with email platforms (e.g, Dotdigital, Braze, Salesforce or similar) is a plus
- Comfortable working with Excel
- Strong attention to detail and good organisational skills
- Willingness to learn and develop CRM and data skills
- Good written and verbal communication skills
- Team player with a positive and proactive attitude
