CRM Senior Advisor

Frontier Economics is an economics consultancy that tackles the big questions facing governments, businesses and society. We help our clients to analyse and understand their markets and to formulate strategies based on sound economics. The methods and models we use are often complex, but our advice is always succinct, clear and honest.

The company has grown rapidly since it was founded almost 20 years ago and currently has around 500 staff working across seven European offices (London, Cologne, Dublin, Paris, Brussels, Berlin and Madrid). The company is employee-owned and has a strong culture of openness and employee engagement.

The Client’s Team at Frontier

The Clients Team is a group of skilled professionals who combine knowledge of client relationships and business development, digital marketing, brand and design, marketing, and external and internal communications.

They are responsible for marketing and business development activities and offer dedicated support across all practices for current and potential clients. They lead marketing communications and develop all internal and external communications, including an active online presence through our website and social media channels. In addition, they maintain the firm’s reputation through our Frontier brand and the design services they provide.

Job Description

The CRM Senior Advisor will be responsible for managing and optimising the firm’s Client Relationship Management (CRM) system to enhance client service, drive business development, and enable strategic decision-making. This role is critical in ensuring the CRM system is well-maintained, user-friendly, and leveraged effectively across teams for client engagement, marketing campaigns, and reporting.

Key Responsibilities

CRM Strategy & Operations:

• Own the firm’s CRM strategy and drive adoption across the business.
• Maintain the CRM system (Workbooks) ensuring data integrity and quality, and performance.
• Define and enforce standards and protocols for data entry, segmentation, and maintenance.

Business Development & Marketing Support:

• Support marketing teams in planning and executing targeted campaigns using CRM data (e.g. event invitations, newsletters).
• Provide client insights and engagement histories to BD teams and Directors.

Training & Change Management:

• Encourage use of training programmes for fee earners and business management teams to ensure consistent CRM usage.
• Redevelop training modules as needed working with the L&D team.
• Act as a CRM champion and change agent to encourage adoption, especially among senior stakeholders and the practice management team.

Reporting & Insight:

• Generate regular reports on client interactions, BD activity, and marketing ROI.
• Use data to produce actionable insights to support strategic decision-making.

Stakeholder Collaboration:

• Partner with IT, Clients, and Risk/Compliance teams to ensure CRM aligns with wider business needs.
• Collaborate with Directors, ADs and the PCT to ensure high-quality client data capture.

Essential requirements:

• Proven experience in a CRM-focused role, ideally in a professional services environment.
• Strong working knowledge of CRM platforms (ideally Workbooks)
• Data-driven, with a keen eye for detail and a high standard for data integrity.
• Ability to influence and train stakeholders at all levels, including senior fee earners.
• Familiarity with GDPR and data compliance best practices.

Desirable:

• Experience managing CRM system upgrades or vendor relationships.
• Exposure to client segmentation strategies and marketing automation
• Project management skills or experience working with Agile methodologies.

Measures of Success:

• CRM adoption and usage rates across departments
• Accuracy and completeness of client data
• Engagement rates from CRM-driven campaigns
• Stakeholder satisfaction and feedback
• Quality and frequency of CRM reporting to leadership

The Benefits of Joining Our Team:

At Frontier Economics, we are entirely employee-owned, meaning every team member has a voice in shaping the company’s future. Our collaborative culture encourages innovation, open dialogue, and shared success. Our stimulating and thought-provoking projects are complemented by a supportive and dynamic work environment, designed to help you thrive and grow. We also offer:

• Hybrid Working: Employees are expected to work in the office at least two days a week, with flexibility for remote work.
• Holiday Entitlement: 28 days of annual leave, plus public holidays, with the option to purchase up to 10 additional days of holiday per year.
• Parental Pay: Enhanced parental pay of up to 2 months of full pay and bonus for primary carers.
• Learning & Development: Extensive L&D opportunities, including Career Development Reviews with support from a dedicated Mentor.
• Private Health Insurance: Fully covered AXA health insurance with optional family coverage (partners' premiums and taxes paid by the employee; children included at no extra cost). Additional cover (e.g., optical, dental) can be added at the employee's expense.
• Employee Assistance Programme (EAP) – Free, confidential support for work-life balance, health, family issues, or job-related challenges, available for you and your immediate family members.
• Income Protection Insurance – All employees are covered by Frontier’s Group Income Protection Scheme for long-term illness or disability.
• Life Insurance – Company-funded Group Life Assurance Scheme, covering all permanent employees from their start date.
• Cross-Office Travel & Secondments – Opportunities for secondments to different offices or practices to expand skills and experience.

If you're looking to advance your career and wish to apply, please submit your application online. Should you have any questions or need further information, don’t hesitate to reach out via email [email protected].

We look forward to receiving your application!

Frontier Economics is an equal opportunity employer and makes employment decisions without regard to race, colour, religion, gender, sexual orientation, gender identity, national origin, disability status, age, or any other status protected by law. We are determined that everyone has an equal chance to join us and progress their career with Frontier. We care about creating an inclusive atmosphere and are committed to promoting diversity and inclusion in all its forms. Read more about our incentives here.