CRM Specialist

CompanyMichael Page

LocationLondon, England, United Kingdom

Posted At1/23/2026

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (42.0%).

Occupation Type

Advertising and marketing associate professionals

Occupation Code Skill LevelMedium Skilled

Sponsorship Salary Threshold

£41,700 (£21.38 per hour)

Standard minimum applies

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Description

As CRM Lead, you will be responsible for customer lifecycle management, delivering personalised, data-driven campaigns that maximise engagement, retention, and lifetime value.

You will design and execute CRM strategies across email, push notifications, SMS, and in-app messaging, working closely with product, analytics, and creative teams.

Client Details

A high growth international Tech business, based in central London.

Description

Own and lead CRM strategy across email, push, SMS, and in-app channels
Design and execute personalised customer journeys to drive engagement and LTV
Build and manage audience segmentation using behavioural and transactional data
Partner with analytics and product teams to monitor lifecycle KPIs (retention, churn, reactivation)
Lead testing and optimisation of messaging, creative, and timing
Ensure GDPR compliance and best practice in customer communications
Report on performance and provide insights to senior stakeholders

Profile

7+ years' experience in CRM, lifecycle, or retention marketing within a APP Marketing focused B2C environment

Must have experience working in APP first marketing business in B2C

Experience running end-to-end CRM campaigns and a proven track record of CRM strategy and delivery

Strong hands-on experience with CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar

Proven ability to improve customer engagement and retention through data-led campaigns

Excellent analytical skills with the ability to turn insight into action

Strong stakeholder management and cross-functional collaboration skills

Confident communicator with a creative approach to messaging

Job Offer

£50k - £70k (DOE)
Good Bonus and benefits
A chance to be part of a growing team with big plans for 2026+

Desired Skills and Experience

CRM Management
Email Marketing
CRM
Gaming
Ecommerce
Tech
B2C
App
SMS
Mobile Marketing
Strategy
Campaign Management