CRO & Landing Page Manager

CRO & Landing Page Manager

Location: Hybrid/London

Contract Type: Fixed Term, Part Time (1 year)

Working hours: 32 hours per week

Salary: Up to £38,000 depending on experience

Who we are: Oxford International

Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!

Job purpose

We are looking for a data-driven Conversion Rate Optimization (CRO) & Landing Page Manager to drive meaningful improvements in our digital user experience across our website and paid campaign landing pages. This role is critical in helping us improve traffic-to-lead ratios, user journeys, increase direct bookings, and reduce drop-offs—especially on mobile. You will work closely with performance marketing, and CRO agency to execute and iterate on CRO strategies. The ideal candidate for this role should have extensive experience with HubSpot, and WordPress.

Main duties and responsibilities

CRO Strategy & Execution

• Own the customer journey (DTC) for enquiries and bookings across the website and the paid landing pages and have a clear view of drop off points using multiple data sources.
• Identify gaps in tracking or other UX breaks related to payment or enquiry and work with the relevant stakeholders to implement.
• Own the CRO roadmap and performance– liaising directly with our agency, owning end to end execution plan and uplift measurement planning.
• Analyse website and landing page performance across paid and organic channels to identify and prioritise opportunities.
• Executing CRO hypotheses to improve key metrics such as traffic-to-lead ratio, direct bookings, and cart abandonment recovery.
• Collaborate with external CRO agencies and internal stakeholders to implement and test new UX/UI ideas.
• Collaborate with design and digital teams to implement design guidance from agency, and other stakeholders with DTC user journey as priority.
• Reporting on the results of uplift tests.

Landing Page Optimization

• Build, launch, and iterate on 4–5 high-performing landing page templates within HubSpot.
• Optimize the "Book Now" and "Enquire Now" user journeys to increase quality lead volume and online payments.
• Lead and set up A/B testing using HubSpot and other tools to validate hypotheses and drive improvements.

Analytics & Reporting

• Use tools like Google Analytics, HubSpot, and Microsoft Clarity to assess gaps and opportunities to enrich data, track and analyse user behaviour.
• Own testing roadmap and track impact of each experiment on revenue and lead quality.
• Report on key KPIs weekly including: Leads generated, Traffic-to-lead ratio, Abandoned cart rate, Direct payments from website and landing pages, A/B test results

4Mobile & UX Optimization

• Prioritize fully responsive digital experience with an emphasis on mobile users.

Person specification

Statutory requirements

• Eligibility to live and work in the UK
• Enhanced DBS disclosure check or overseas equivalent

Experience and knowledge

• Significant experience in CRO, UX optimization.
• Hands-on experience using Google Analytics, HubSpot, and A/B testing platforms (e.g. Optimizely) and ability to build their own reports as required.
• Strong understanding of user behaviour tools (GA4, Microsoft Clarity, Hotjar, etc.).
• Experience designing or working with wireframes and landing page builders (e.g., HubSpot, figma, CMS).
• Analytical mindset with the ability to translate data into actionable insights.
• Fully responsive digital experience with an emphasis on mobile users.
• Strong attention to detail and excellent communication skills.
• Proven experience collaborating with cross-functional teams—including CRM, product, and performance marketing—effectively bridging technical and non-technical stakeholders by translating complex concepts into clear, accessible language for all levels of the organization
• Experience with localisation strategies for different markets.
• Familiarity with HTML/CSS to better communicate with developers.
• Background in e-commerce, education etc

Skills and Abilities

• Analytical and data-informed decision maker
• Deep empathy for user behaviour and motivations
• Strong attention to UX and detail
• Creative problem-solver with a testing mindset
• Clear communicator who aligns cross-functional teams through accessible insights
• Inquisitive and always seeking improvement

Personal qualities

• Meticulous with a strong eye for detail
• Creative and open-minded in problem-solving
• Clear and adaptable communicator across all levels

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities. It may be subject to periodic revision to meet business requirements.

Oxford International is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. This role involves working with children and is exempt from the Rehabilitation of Offenders Act 1974.

Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.