CRO Specialist

CRO Specialist

Austen & Blake | London – Hatton Garden

Role: CRO Specialist

Brand: Austen & Blake

Location: London – Hatton Garden

About Our Group Company

Neve Jewels Group is a UK headquartered, digital-first jewellery company redefining modern luxury through made-to-order design, ethical craftsmanship, and global e-commerce across its brands: Diamonds Factory, Austen & Blake, and Sacet.

About our Brand

Austen & Blake is a premium jewellery brand offering bespoke and made-to-order engagement rings, wedding rings and fine jewellery. Known for its design expertise, personal consultations and craftsmanship, Austen & Blake serves customers through a combination of digital touchpoints and physical showrooms. This role is dedicated exclusively to the Austen & Blake brand, with a focus on optimising the digital customer journey to support both online conversion and in-store consultation bookings.

Neve Values

• Celebrate the Moment

About the Role

As CRO Specialist, you will be responsible for driving continuous improvement in conversion, engagement, and customer performance across the Austen & Blake digital experience.

You will own the experimentation roadmap, working closely with Trade teams, and merchandising teams to identify opportunities, form hypotheses, run structured tests, and translate insight into measurable commercial impact.

This is a hands-on role for someone who thrives on data, experimentation, and optimisation, and who can balance brand sensitivity with performance-driven outcomes.

How you’ll contribute / what you’ll be doing

Conversion Rate Optimisation

• Own and deliver the CRO strategy and experimentation roadmap for Austen & Blake.

• Identify friction points and opportunities across key journeys including homepage, PLP, PDP, consultation booking, and checkout.

• Develop clear hypotheses grounded in data, customer insight, and behavioural analysis.

Experimentation & Testing

• Design, implement, and analyse A/B and multivariate tests using experimentation tools.

• Ensure tests are statistically sound, well-documented, and aligned to business priorities.

• Share learnings, outcomes, and recommendations with stakeholders across the business.

Data & Insight

• Use analytics, heatmaps, session replays, and customer feedback to inform test ideas.

• Partner with analytics teams to ensure tracking, measurement, and reporting are robust.

• Build a strong understanding of customer behaviour across online and offline touchpoints.

Team & Delivery

• Line-manage one UX/UI Designer, providing clear briefs, prioritisation, and feedback aligned to the CRO roadmap.

• Ensure design output supports experimentation, optimisation, and test velocity.

• Support Product teams by delivering UX/UI designs required for product requirements, ensuring designs are customer-led, testable, and aligned to brand and experience standards.

• Collaborate closely with Product and UX stakeholders to translate requirements into effective, measurable design solutions.

Collaboration with Product & Ecommerce teams

• Work closely with Product & Ecomm teams to translate insight into testable design and content changes.

• Ensure experimentation aligns with brand guidelines and experience principles.

• Support the evolution of best practice patterns through validated learnings.

Commercial Impact

• Focus on driving improvements in conversion rate, lead quality, consultation bookings, and revenue.

• Prioritise experiments based on potential impact, effort, and confidence.

• Track and communicate the commercial value of experimentation.

Governance & Best Practice

• Maintain a clear testing framework, including documentation, learnings, and outcomes.

• Ensure compliance with data privacy, accessibility, and brand standards.

• Continuously evolve CRO methodologies and tooling.

What success looks like

• Consistent, measurable improvements in conversion, engagement, and commercial performance across key journeys.

• A structured, visible experimentation programme aligned to business goals and priorities.

• Clear insight into what drives customer behaviour across online and in-store touchpoints.

• Strong collaboration across UX, Product, Ecommerce, and Marketing teams.

• A growing body of validated learnings that influence future experience and optimisation decisions.

Where this role might not be a good match / What this role isn’t

• This is not a passive or advisory-only role.

• This role is not suited to someone who prefers strategy without hands-on experimentation and delivery.

• This is not a role for those uncomfortable working closely with data, testing methodologies, and commercial performance metrics.

• This role is not focused on isolated optimisation without collaboration across Product, UX, Trade, and Ecommerce teams.

• This is not a purely brand or content-led role without accountability for measurable outcomes.

Requirements / Who we’re looking for

Knowledge & Experience

• Proven experience in a CRO, optimisation, or experimentation role.

• Strong understanding of digital analytics and experimentation methodologies.

• Hands-on experience with A/B testing and personalisation platforms.

• Experience working closely with UX, Product, and Development teams.

• Ability to balance brand-led experiences with performance optimisation.

• Strong analytical skills with the ability to translate data into actionable insight.

• Confident communicator, able to influence stakeholders with evidence.

• Experience within e-commerce, retail, or luxury brands preferred.

Benefits / What we offer

• Join a fast-growing business where your contributions matter and your ideas are valued

• Work in a supportive, transparent environment that encourages innovation and excellence

• Enjoy flexibility with 3 days a week in our vibrant Hatton Garden office and 2 days working from home

• Flexi hours - start your day between 8am and 10am, then finish between 4pm and 6pm

• Comprehensive Vitality private healthcare, offering access to high quality medical support and wellness benefits

• Enjoy your birthday, with an extra day of leave to celebrate

• Access to Perkbox for exclusive discounts, rewards, and wellbeing benefits to help you make the most of your work-life balance

• 25 days annual leave + bank holidays

• Enhanced maternity and paternity leave entitlements

Next steps

If your application is successful, you’ll receive an initial phone screening call with our Talent Acquisition team, followed by a round of interviews with the hiring manager and selected stakeholders. Throughout the process, you’ll receive feedback following each round of interview(s) with regular updates on how the recruitment process is going. If we find there’s a perfect match, you’ll be offered and onboarded into the world of Team A&B.

Please bear with us, we do receive large volume of applications, and unfortunately, we’re only able to respond to candidates who have been shortlisted.

We’re an equal opportunity employer, if you don’t meet every requirement, we still encourage you to apply.

Our Commitment to Diversity & Inclusion

At Austen & Blake we are committed to providing a work environment that supports, inspires, and respects all individuals. We do not discriminate on the basis of gender, race, colour, religion, age, disability, belief, sexual orientation, marital status, or is disadvantaged by conditions or requirements which cannot be shown.

Discover more about life at Austen & Blake by following our LinkedIn page and social media channels.

Website: www.austenblake.com | Social accounts: @austenandblake